Frito-Lay Core & Global Brands, PepsiCo Foods Canada, announced that the Chalet Sauce chip flavour will be available in retail stores starting November 1.
Lay’s said its “most Canadian chip ever” garnered social media attention, while Swiss Chalet’s parent company Cara Operations said consumers flocked to the rotisserie chicken restaurants to try the snack. Canadians had the chance to enjoy the Chalet Sauce potato chips, after Lay’s and Swiss Chalet had partnered.
“Lay’s is constantly in pursuit of new flavours to excite Canadian chip lovers and Lay’sChalet Sauce potato chips are no different,” says Shereen Yasseen, senior director of marketing – Frito-Lay Core & Global Brands, PepsiCo Foods Canada. “This creation combines a classic Canadian flavour with Canada’s favourite potato chips made from homegrown potatoes, giving our fans a new way to enjoy a taste they love.”
Initially, the company announced that Lay’s Chalet Sauce potato chips are only available in-restaurant at participating Swiss Chalet restaurants but soon they can be purchased from retailers, in 255g bags and 40g bags.
