Idahoan Foods Launches Value Sizes and Dietary-Specific Variants of Its Popular Buttery Homestyle Mashed Potatoes‘
Idaho Falls, Idaho — In response to increasing consumer demand for both value-sized products and dietary-specific options, Idahoan Foods has expanded its product portfolio with new innovations in their popular Buttery Homestyle mashed potato line. The latest additions include the Idahoan Buttery Homestyle Value Size 12 oz Mashed Potatoes, Idahoan Dairy-Free Buttery Homestyle Mashed Potatoes, and Idahoan Reduced Sodium Buttery Homestyle Mashed Potatoes.
These new products are designed to cater to a broader range of consumer preferences and lifestyle needs while maintaining the quality and convenience for which Idahoan Foods is known.
Meeting Growing Consumer Demands with New Product Variations
Idahoan Foods’ commitment to addressing diverse consumer needs is evident in the launch of these new products. The company’s flagship Buttery Homestyle mashed potatoes, which have been a staple for potato lovers, now offer additional choices for various dietary preferences and lifestyle demands.
1. Idahoan Buttery Homestyle Value Size 12 oz Mashed Potatoes
For the first time, Idahoan Foods is introducing a 12-ounce Value Size resealable pouch of their Buttery Homestyle Mashed Potatoes. This new format is designed to offer both convenience and savings, allowing consumers to prepare a full 12 servings at once or make smaller portions and store the remainder for later use. Made from 100% real Idaho potatoes and blended with real butter, this product provides the same rich, creamy taste that customers have come to expect from Idahoan Foods.
2. Idahoan Dairy-Free Buttery Homestyle Mashed Potatoes
Reflecting the growing trend towards plant-based diets, Idahoan Foods is launching Idahoan Dairy-Free Buttery Homestyle Mashed Potatoes in a 4-ounce size. This new variant uses plant-based ingredients to replicate the classic Buttery Homestyle flavor without dairy, catering to the 45% of plant-based consumers who plan to increase their purchase of such products in the coming years, according to a McKinsey & Company survey.
3. Idahoan Reduced Sodium Buttery Homestyle Mashed Potatoes
Addressing the consumer desire for healthier food options, Idahoan Foods introduces Idahoan Reduced Sodium Buttery Homestyle Mashed Potatoes also in a 4-ounce size. This new offering features 30% less sodium than the original recipe, providing a healthier alternative for those looking to reduce their sodium intake while still enjoying the beloved flavor of Buttery Homestyle Mashed Potatoes.
A Commitment to Quality and Convenience
Ryan Ellis, Vice President of Marketing at Idahoan Foods, expressed the company’s dedication to meeting diverse consumer needs: “At Idahoan Foods, we feel strongly that all potato lovers, regardless of circumstances, should have easy access to the quality and convenience of our Idahoan-branded potato products. These new innovations are a way to make our brand easier to enjoy for more people. We are so proud to be invited to new tables across the country and have Idahoan a part of food celebrations and meal planning for more occasions and people.”
Idahoan Foods continues to build on its mission of “Real Potatoes, Real Easy,” with these new products designed to fit into a variety of lifestyles and dietary preferences. Whether through value sizes or dietary-specific options, Idahoan Foods aims to meet the evolving needs of its customers and expand its reach in the food market.
