Soundararadjane S Leads HyFarm in Redefining Sustainability and Quality in Agriculture
HyFun Foods, a pioneer in the frozen food sector, has appointed Soundararadjane S as the CEO of HyFarm, marking a pivotal moment in their commitment to revolutionizing the fresh produce industry.
Soundararadjane S brings over 30 years of profound agricultural expertise, honed through impactful roles at Monsanto and ITC (Technico). His strategic acumen and dedication to sustainable agriculture align seamlessly with HyFun Foods’ mission to deliver premium quality produce while prioritizing environmental sustainability.
Haresh Karamchandani, MD & Group CEO at HyFun Foods, emphasized, “Soundararadjane’s appointment underscores our dedication to driving positive change in fresh produce. His vision will propel HyFarm towards creating an efficient ecosystem that enhances both quality and sustainability.”
Empowering Agriculture for Tomorrow: The HyFarm Initiative
Under Soundararadjane’s leadership, HyFarm is poised to introduce innovative solutions that optimize the value chain of fresh produce. The initiative aims to empower farmers, streamline supply chains, and ensure global delivery of top-tier produce through advanced technology, sustainable practices, and strategic partnerships. By championing innovation and sustainability, HyFarm is reshaping the landscape of fresh produce to meet global consumer demands.
Sustainability at the Core: HyFarm’s Commitment
Central to HyFun Foods’ ethos is sustainability, epitomized by the HyFarm initiative. This program champions regenerative agricultural practices that prioritize water conservation, reduce fertilizer usage, and promote soil health. Soundararadjane asserts, “Sustainability is integral to our mission at HyFun. Through regenerative practices, we pave the way for a more sustainable future in agriculture and food supply chains.” HyFarm aims to integrate 30,000 farmers into its sustainable model by 2030, underscoring its commitment to sourcing high-quality produce while supporting farmers and fostering sustainable agriculture.
Forging Partnerships for Collective Growth
Soundararadjane plans to leverage his extensive network to forge partnerships with key stakeholders, including farmers, processors, and international markets. “Collaboration is fundamental to our approach. We seek partners who share our vision for a sustainable and thriving fresh produce industry.”
A Global Perspective: Driving Expansion
Recognizing the growing global interest in India’s agricultural sector, HyFarm is actively expanding its procurement of table potatoes, onions, and other fresh vegetables directly from farmers. “This strengthens our supply chain and positions us as a trusted partner for global investors exploring opportunities in India,” explains Haresh Karamchandani, MD & Group CEO.
Diversification Beyond Potatoes: A Vision for the Future
While renowned for potatoes, HyFun is diversifying into fresh vegetable exports to international markets. “Our expansion underscores our commitment to diversifying our offerings and becoming a leader in the broader vegetable industry,” states the company.
