As the demand for convenient, healthy, and flavorful food options continues to grow, Green Giant has stepped up with an exciting new line of frozen vegetable-forward products. Among the twelve new offerings, Crispy Smashed Potatoes stand out as a trendy, air fryer-ready dish that capitalizes on the growing popularity of smashed veggie recipes.
Smashed vegetables, particularly potatoes, have gained traction on social media platforms like TikTok, where users have shared creative and delicious ways to prepare them. Green Giant’s Crispy Smashed Potatoes take this viral trend and make it easier for consumers to enjoy at home, without the hassle of washing, peeling, and chopping. These ready-to-cook products are seasoned and prepared to deliver the same satisfying crispiness in a fraction of the time, offering two distinct flavors: Sea Salt & Black Pepper and Garlic Parmesan.
Meeting Consumer Demand for Convenience and Flavor
Kristen Thompson, President of Frozen & Vegetables and Senior Vice President at B&G Foods, emphasized the company’s focus on providing accessible, affordable, and delicious vegetable options. “Crispy Smashed Potatoes offer fun twists to classic favorites while remaining a convenient and affordable option that doesn’t sacrifice taste,” Thompson said. This reflects a larger trend in the food industry, where consumers increasingly seek high-quality, vegetable-based products that offer convenience without compromising flavor.
The launch of Crispy Smashed Potatoes is part of a broader expansion of Green Giant’s frozen vegetable line. The company is also introducing new items in its popular Restaurant Style Roasting Veggies and Veggies & Rice lines. These additions include combinations like Broccoli & Roasted Red Potatoes with Cheddar Seasoning and Asparagus, Pea & Mushroom Risotto with Truffle Parmesan Sauce. These products are designed to appeal to consumers who want restaurant-quality sides but prefer to prepare them at home.
Convenience Meets Health in the Frozen Aisle
Frozen vegetables have long been a staple in households looking for convenient ways to maintain a balanced diet. With more consumers seeking nutritious yet easy-to-prepare options, the frozen food industry has experienced substantial growth. According to market research firm Statista, the global frozen vegetable market is expected to reach $50.9 billion by 2027, driven in part by innovations like Green Giant’s.
Crispy Smashed Potatoes reflect this trend by offering a simple solution for busy families and individuals who want to incorporate more vegetables into their diets. The products are air fryer-friendly, making them an even more attractive option for those seeking quick meal preparations. Air fryers have become a household staple, praised for their ability to crisp food with minimal oil, offering a healthier alternative to traditional frying.
Expanding the Restaurant-Style Line
The success of Green Giant’s Restaurant Style line, which features vegetables with bold flavors and easy preparation, has driven the brand to continue expanding this popular segment. With the new introductions, Green Giant offers a variety of restaurant-inspired sides that combine convenience with gourmet flavors.
The new products include:
- Broccoli & Roasted Red Potatoes with Cheddar Seasoning
- Tri-Colored Potatoes with Steakhouse Butter Seasoning
- Broccoli Pilaf with Garlic Parmesan Seasoning
- Asparagus, Pea & Mushroom Risotto with Truffle Parmesan Sauce
These additions give consumers a broader selection of flavorful sides that pair well with home-cooked meals, further cementing Green Giant’s position as a leader in frozen vegetable innovation.
Green Giant’s new Crispy Smashed Potatoes and expanded frozen vegetable options highlight the company’s commitment to providing convenient, flavorful, and high-quality vegetable-based products. By tapping into popular food trends and responding to consumer demands for quick and healthy meal solutions, Green Giant continues to innovate in the frozen food aisle. For those looking to enjoy the latest vegetable-forward dishes with minimal prep time, Green Giant’s new offerings are set to become a household favorite.
