NEW data shows volume sales of fresh Gold potatoes in the US outpacing sales of Reds, Russets and Whites, which is encouraging news for growers harvesting the yellow-flesh varieties.
Volume sales (in terms of pounds) of fresh Gold potatoes increased 3.3% during the 52-week period ending October 23rd, 2021, according to the research firm ISI. During the same time period, volume sales of Reds dropped 2.7%, Russets fell 9.3% and Whites plummeted 15.5%.
Andreas Trettin, Director of Marketing for MountainKing, one of North America’s largest producers of gold potatoes, said Golds require fewer ingredients and toppings, a big selling point with younger, more health-conscious shoppers.
Source: https://www.potatoreview.com
