In early 2026, the global potato market is under pressure from climate extremes, intense price competition, and currency volatility. The European Union is seeing export revenues fall amid growing competition from China and India. Climate-related losses of up to €1B in Portugal and Spain are delaying new plantings, while Canada reports record raw material stocks alongside slowing domestic processing.
Across Asia, imports of frozen French fries are rising — especially in Saudi Arabia and South Korea — as regional suppliers undercut traditional European and U.S. exporters on price. We wrap up with why the World Potato Congress in Kenya matters for building global food security partnerships and rebalancing trade ties.


