Calbee Inc. is set to launch its latest limited-edition thick-cut potato chip, “Potato Sensation. Savory Hokkaido Kelp Soy Sauce Flavor,” on January 20, 2025, in convenience stores nationwide, followed by broader retail distribution on January 27. This product highlights the company’s commitment to leveraging北海道 (Hokkaido)-grown potatoes, supported by advanced storage technology that maintains quality from harvest to snack production.
The Agricultural Supply Chain Behind the Product
Potatoes in Hokkaido are typically harvested between August and October. Post-harvest, they are stored in controlled environments until June the following year. Without proper storage, potatoes can sprout or develop undesirable frying properties. However, Calbee Potato Inc. (a group company) utilizes precision storage management to extend shelf life while preserving optimal texture and flavor for chip production.
Key innovations in Calbee’s storage process include:
- Temperature and humidity control to minimize spoilage and sprouting.
- Ethylene management to delay ripening.
- Quality monitoring systems to ensure only the best potatoes are used.
According to the Food and Agriculture Organization (FAO, 2023), post-harvest losses for root crops like potatoes can exceed 30% in developing regions due to inadequate storage. In contrast, Japan’s advanced agricultural infrastructure—including Calbee’s systems—reduces waste to under 5%, maximizing farmer profitability and sustainability.
Market Impact and Farmer Benefits
By sourcing 100% Hokkaido potatoes, Calbee supports local agriculture, creating a stable market for growers. The Hokkaido Agricultural Report (2024) notes that contract farming with food processors like Calbee ensures higher income stability for farmers compared to volatile fresh produce markets.
Calbee’s “Potato Sensation.” series exemplifies how agricultural engineering and food science collaborate to deliver premium products while strengthening farm-to-table supply chains. For farmers and agronomists, this underscores the importance of post-harvest technology in adding value to crops. For consumers, it guarantees consistent quality—a win-win for agriculture and industry.
