The recent partnership between Mobile Legends: Bang Bang and МОСКАРТ to produce branded potato chips (PopTato x MLBB) highlights the critical role of agriculture in the food industry. While the marketing campaign targets gamers, the foundation of this product lies in potato farming, processing, and supply chain efficiency—areas directly relevant to agricultural professionals.
1. Potato Production: Meeting Demand with Precision Farming
Potatoes remain one of the most important global crops, with Russia ranking among the top producers. According to the FAO (2024), global potato production reached 376 million metric tons, with Russia contributing approximately 22 million tons. Modern farming techniques, including precision agriculture, have optimized yields—some farms now achieve 40-50 tons per hectare using advanced irrigation and disease-resistant varieties (PotatoPro, 2025).
2. Processing Efficiency: From Field to Factory
The МОСКАРТ factory’s chip production relies on high-quality potatoes with low sugar content to prevent browning. Innovations in storage (such as controlled atmosphere facilities) and automated sorting reduce waste, ensuring 95%+ processing efficiency (AgroInvestor, 2024). For farmers, this emphasizes the need for post-harvest management to meet industrial standards.
3. Consumer Trends Driving Agricultural Decisions
The gaming-themed chips cater to a young demographic, reflecting broader trends in value-added agricultural products. A 2025 Rabobank report notes that 60% of snack manufacturers now prioritize sustainable sourcing, pushing farmers to adopt eco-friendly practices (e.g., reduced pesticide use, water-efficient irrigation).
Conclusion
While collaborations like Mobile Legends x МОСКАРТ focus on marketing, they underscore agriculture’s evolving role in food innovation. For farmers and agronomists, staying ahead means adopting precision farming, improving post-harvest logistics, and aligning with consumer trends—ensuring crops meet both industrial and retail demands.
Keywords: potato farming, precision agriculture, food processing, supply chain, sustainable farming, crop yields, post-harvest management, value-added products, agricultural trends.
