Frito-Lay Variety Packs are launching “Unbox the Icons” and teaming up with three people who know a thing or two about becoming iconic: Mario Lopez, Martha Stewart, and Mark Morrison.
To kick off the campaign, Frito-Lay Variety Packs enlisted the help of beloved iconic actor and television host, Mario Lopez, and best-selling cookbook author and entrepreneur, Martha Stewart, to curate their signature Frito-Lay Variety Pack “Iconic Boxes” filled with their favorite things, including Frito-Lay snacks, to help consumers turn up every moment.
“Throughout my career and personal life, I’ve learned to savor the moments, even the ones that seem ordinary, because you never know when something can become extraordinary, giving you a memory that lasts a lifetime,” Lopez mentioned. “Many of my favorite memories were shared over snacks, which is why I’m excited to partner with Frito-Lay Variety Packs and help create my own ‘Iconic Box’ that will help you turn up every moment.”
According to Martha Stewart, the best part about spending time with friends and families is the shared joy that comes with making memories over a delicious snack.
“With the Frito-Lay Variety Pack ‘Iconic Box,’ you can now snack like me to elevate your dining experience. Who says the simple things can’t be refined?” she added.
Mario’s “Iconic Box” will help customers turn up the tunes and the heat and includes: Funyuns Flamin’ Hot Onion Flavored Rings, Doritos Spicy Nacho Cheese Flavored Tortilla Chips, Cheetos Flamin’ Hot Limon Cheese Flavored Snacks, Mario’s favorite hot sauce, Wireless headphones and one year Spotify Premium subscription, “Unbox the Icons” branded bucket hat, chip clips and pins, and Fujifilm instant camera with refill cartridges.
Martha’s “Iconic Box” will elevate any dining experience and includes Ruffles Original Potato Chips, Lay’s Sour Cream & Onion Flavored Potato Chips, Ruffles Cheddar and Sour Cream Flavored Potato Chips, USD150 gourmet steak gift card, a signed Martha’s American Food cookbook, Sur La Table canister of gourmet sea salt and cooking class voucher for two, and Branded “Unbox the Icons” apron, chip clips and pins.
As a part of the campaign, Frito-Lay Variety Packs have also teamed up with legendary R&B singer, Mark Morrison, to reimagine his 90s hit, “Return of the Mack.” In a new television commercial released today, Morrison will “Turn Up the Snacks,” showing viewers how everyday moments with Frito-Lay Variety Packs can be taken to new heights.
“We knew there was no better way to remind fans about how Frito-Lay Variety Packs turn up every moment than by partnering with the iconic forces of Mark Morrison, Mario Lopez, and Martha Stewart,” Leslie Vesper, vice-president of Marketing, Frito-Lay North America. “From life’s biggest celebrations to the smallest gatherings among friends, Frito-Lay Variety Packs have always been part of those moments, helping turn them from ordinary to extraordinary.”
