In an era where convenience and flavor drive consumer decisions, even traditional staples like potatoes are undergoing a transformation. Capitalizing on the growing popularity of loaded potatoes in mainstream media and foodservice, Side Delights® Amazables!® introduces a six-minute solution that brings bold taste and quick prep time to the table—without sacrificing quality or sustainability.
The loaded potato concept has seen a resurgence in popularity due to its rich combination of textures and flavors—bacon, cheddar cheese, sour cream, chives—all atop a fluffy Russet potato. According to Google Trends and data analytics firm Tastewise, searches and social media posts related to “loaded baked potatoes” increased by 18% year-over-year in 2024, indicating that consumer interest in this comfort food is more than just a fleeting trend.
Amazables!® are crafted using US No. 1 grade Russet potatoes, pre-wrapped in Krisp Film, a #1 recyclable microwave-safe film that acts as both packaging and cooking vessel. This innovation produces a crispy oven-style skin and a dry, fluffy interior—all in just six minutes in the microwave. Each single-serve pack comes with a Litehouse® Loaded Potato Sauce, or an alternative Buffalo Ranch flavor, making it an ideal option for busy consumers seeking quick, craveable meals.
Beyond flavor and convenience, Amazables!® touch on other key concerns for today’s consumers:
- Shelf-stability: No refrigeration required, although optional
- Gluten-free: Catering to dietary restrictions
- Portion control: Reduces food waste, appeals to individual consumption
- Sustainability: Potatoes are grown and packed in the USA, and the Krisp Film packaging is recyclable
From an agricultural business perspective, this product highlights how value-added potato products are evolving. Globally, the processed potato market—including frozen, dehydrated, and ready-to-eat products—is projected to grow from USD 37.85 billion in 2023 to over USD 56 billion by 2030, with an expected CAGR of 5.9%. Products like Amazables!® demonstrate how potato producers can move up the value chain by responding directly to consumer preferences with innovative packaging and recipe integration.
This development also opens opportunities for collaboration between farmers, processors, and retailers, especially as demand grows for convenient plant-based meals that are still indulgent and satisfying. Amazables!® could be used as a model for similar products in other regions, especially where microwave access is high and snacking culture is growing.
The launch of Side Delights® Amazables!® shows how traditional crops like potatoes can be reimagined for modern lifestyles. By merging consumer demand for convenience, bold flavor, and sustainability, this six-minute solution offers more than just a quick meal—it showcases a path forward for agricultural innovation and value-added product development.
