Postseasoning, a popular bespoke spice blend created by ESPN in collaboration with Arts & Letters Co., has waited over a year for the opportunity to advance.
It’s going to happen now. With the launch of Postseasoning: The Chip, ESPN is temporarily bringing back Postseasoning in a big manner.
Salt, onion, gochugaru, garlic, paprika, black pepper, and cayenne make up the first-ever ESPN Postseasoning potato chip seasoning.
“ESPN will get fans ready for the football postseason in an even bigger and unexpected culinary fashion with another year of ESPN Postseasoning spice. Postseasoning is an avenue for ESPN to serve fans in a variety of new ways. Year one with the seasoning, and now we are introducing Postseasoning The Chip and custom recipes for fans to enhance their gameday. These new evolutions pay tribute to postseason football and are built for the champions who come along the way,” Curtis Friends, Senior Director, Sports Marketing, ESPN said.
Although the bottles and chips are not for sale, ESPN will be giving them away during Super Bowl LVII in Old Scottsdale from February 9–12, 2023.
“Real football fans know you don’t just watch the postseason. You live it, breathe it, and eat it. On a chip,” Andrew Kong, Creative Director at Arts & Letters, added.
A source: https://www.potatobusiness.com
