Matt Zapczynski Joins IPC to Elevate Retail Engagement and Drive Growth
In a strategic move to bolster its retail outreach efforts, the Idaho Potato Commission (IPC) proudly announces the appointment of Matt Zapczynski as the new Retail Promotions Director for the Northeast/Midwest region. With a wealth of experience spanning the produce and grocery sectors, Zapczynski brings a dynamic skill set and a passion for fostering fruitful collaborations between IPC and retailers across the territory.
A Journey Rooted in Retail Excellence
Zapczynski’s journey in the food industry commenced unexpectedly during his college years in Pennsylvania, where a part-time deli job ignited his passion for the retail environment. Over the years, he honed his expertise through various roles at The Giant Co., culminating in extensive experience in deli management, customer operations, and nonperishable operations.
Transitioning to Merchants Distributors LLC in North Carolina, Zapczynski immersed himself in the produce sector, swiftly rising from a produce buyer to the Director of Produce Operations. His unwavering commitment to continuous learning, evident through his participation in industry training programs and leadership academies, underscores his dedication to personal and professional growth.
A Visionary Leader for Retail Success
Renowned for his forward-thinking approach and innate leadership acumen, Zapczynski embodies the ethos of anticipating industry trends and proactively adapting to meet evolving consumer demands. His comprehensive understanding of both retail and wholesale dynamics uniquely positions him to spearhead IPC’s retail initiatives, ensuring maximum value delivery to retailers within the Northeast/Midwest region.
Ross Johnson, IPC’s Vice President of Retail and International, lauds Zapczynski’s appointment, emphasizing his unparalleled blend of retail acumen and strategic foresight. Johnson expresses confidence in Zapczynski’s ability to cultivate mutually beneficial partnerships and elevate the Idaho brand within the retail landscape.
A Personal Touch: Sharing a Passion for Potatoes
Beyond his professional endeavors, Zapczynski exudes a zest for outdoor adventures and family time. An avid outdoorsman, he finds solace in activities like hiking, kayaking, and cherishing moments with his young daughter, Addysn. Alongside his wife, Elizabeth, Zapczynski indulges in their shared love for Idaho potatoes, relishing them as a versatile and satisfying addition to their meals.
Empowering Retailers with Idaho’s Finest
As Zapczynski embarks on his journey with IPC, he remains steadfast in his commitment to empowering retailers with the unparalleled quality and taste of Idaho potatoes. With a focus on collaboration, innovation, and consumer engagement, Zapczynski envisions a future where Idaho potatoes continue to reign supreme on retail shelves, delighting consumers and driving growth for all stakeholders involved.
