As the world’s leading indoor trade fair for the entire potato supply chain, INTERPOM has solidified its position as a must-attend event for professionals in the potato industry. This year, from November 24 to 26, Kortrijk Xpo in Belgium will host over 20,000 visitors from 50 countries, bringing together the global potato community to discuss the latest innovations, market trends, and emerging challenges.
A Potato Industry at a Crossroads
The potato industry faces a transformative period, driven by a confluence of factors such as climate change, stricter regulations, rising energy costs, and the need for more sustainable practices. These challenges are accelerating the industry’s transition, pushing companies to adopt new technologies and rethink their operations. INTERPOM 2024 will explore these topics under the theme “Energizing a Potato Industry in Transition,” highlighting the sector’s resilience and adaptability.
Belgium, renowned for its efficient and forward-thinking potato sector, is uniquely positioned to lead this transition. As one of the world’s largest exporters of frozen potato products, the country has continually demonstrated an ability to innovate, even in the face of significant challenges. INTERPOM will showcase how Belgian expertise is setting the pace for global industry standards.
The Importance of Cooperation Across the Chain
One of the key messages at INTERPOM 2024 is the necessity of collaboration across the entire potato supply chain. Growers, processors, packers, and traders must work together to address the mounting pressures facing the industry. Cooperation, alongside innovation, is essential for maintaining the sector’s resilience and turning obstacles into opportunities.
This year’s “Innovation Tour” will spotlight cutting-edge technologies, from advanced machinery to digital solutions designed to optimize production, reduce environmental impact, and improve sustainability. Attendees will have the opportunity to engage with the latest developments that are set to revolutionize the way potatoes are grown, processed, and marketed.
Revamped Seminars to Share Expertise and Spark Dialogue
The seminars at INTERPOM 2024 have been revamped to focus on interactivity, fostering more dynamic discussions around pressing issues. Organized by Belgapom, the Belgian potato trade and processing industry association, these seminars will feature expert panels addressing topics such as disease management, sustainable practices, and the impact of global market fluctuations on the potato industry.
This new format encourages dialogue between stakeholders, promoting knowledge-sharing and collaboration. Experts from the field, academia, research, and politics will contribute to these discussions, ensuring that the latest insights and trends are shared with the industry.
A Fully Booked Event with Global Reach
INTERPOM 2024 has already reached maximum exhibitor capacity, with 316 companies from 14 countries securing their spots at the fair. This year’s event promises to be a comprehensive showcase of products, services, machinery, and digital technologies that cater to every aspect of the potato industry. The international reach of INTERPOM continues to grow, drawing not only European participants but also increasing numbers of visitors from other continents.
This global participation highlights the importance of INTERPOM as a platform for knowledge exchange and business development. For those interested in attending, early registration is required through the event’s official website. Whether visiting with a free invitation or a discount code, all attendees must register in advance to secure their place.
INTERPOM 2024 is set to be a pivotal event for the global potato industry, providing a platform to address the urgent challenges of climate change, sustainability, and market dynamics. With a focus on collaboration and innovation, the event aims to energize a potato industry in transition, ensuring that it remains resilient and competitive in a rapidly changing world. The fair promises to offer valuable insights, networking opportunities, and the latest technological advancements that will shape the future of potato farming and processing.
