The trend in the snacking world is towards sweet and spicy, with a 38% increase in “spicy” discussions among snack and food menu enthusiasts over the past year. Club Crisps and Mike’s Hot Honey have taken advantage of this opportunity by releasing limited-edition snacks that promise to delight the taste buds with their unique combination of flavors. Introducing the new Club Chips flavored with Mike’s Hot Honey, a combination of crunchy, buttery goodness and the famous sweet heat of Mike’s Hot Honey.
This collaboration marks a major milestone for Club Crisps as they partner with the original Hot Honey brand and America’s number one, Mike’s Hot Honey, for their first-ever collaboration. Each chip is made with a light, buttery base and then seasoned with the signature combination of 100% pure honey and jalapeno peppers that Mike’s Hot Honey is known for. The result is a snack that melts in your mouth, offering the perfect balance of warmth and sweetness that will have you reaching for the next chip.
Carrie Foose, director of brand marketing for Kellanova Crackers, expressed her excitement for the new product: “We’re always looking to learn what our fans’ new taste preferences are so we can create a fun and unique snacking experience. Working with Mike’s Hot Honey to create new sweet and spicy crisps for the ever-growing savory snack segment is an exciting and first-of-its-kind innovation for Club Crisps and the entire Club portfolio. We can’t wait to work with the team at Mike’s Hot Honey to give fans exactly what they’ve been waiting for with this limited-time innovation that’s sure to delightfully bring you and your club’s snack game to life.”
The new Mike’s Hot Honey-flavored Club Crisps join four delicious varieties – Sea Salt, Ranch, Sour Cream & Onion and Sweet & Salty – as well as the entire Club Crackers lineup, which has something for everyone. This collaboration follows the Club Crackers brand’s successful partnership last summer with JaM Cellars, which introduced Club Minis infused with Chardonnay butter.
Mike Kurtz, founder of Mike’s Hot Honey, added: “We couldn’t think of a better way to bring our first collaboration with a cracker brand to life with Club’s iconic buttery chips. We hope Club and Mike’s Hot Honey fans will enjoy relaxing and snacking on these buttery club chips, infused with our signature sweet heat for a unique and delicious way to satisfy their cravings.”
Mike’s Hot Honey flavored Club Chips will be available at retailers nationwide for a limited time starting in May for a suggested retail price of $3.99 per 7.1 oz bag. The limited edition snack is expected to fly off the shelves as fans of both brands eagerly await the unique taste it promises.
The collaboration between Club Crisps and Mike’s Hot Honey demonstrates how brands can innovate by capitalizing on popular flavor trends. Combining a buttery crunch with the signature sweet warmth of hot honey, they created a snack that caters to the evolving tastes of savory snack lovers. This partnership not only highlights the growing trend in sweet and savory snacks, but also sets a new standard for future brand collaborations in the snacking industry.
