“The Potato Field,” a bakery brand based in Chuncheon, Gangwon Province, has been selected as one of the “Top 100 Local Brands” in South Korea for the second year in a row. Building on its initial recognition last year, this consecutive win solidifies its position as a sustainable and successful local business model. A company official attributed the achievement to strong community support, noting the active participation of local residents in the voting process and emphasizing the brand’s commitment to highlighting the high quality of domestic agricultural products.
As a bakery brand, The Potato Field enhances the value of Korean agricultural produce by combining quality with rich local history. By developing a variety of products, it aims to deliver diverse culinary experiences to consumers both in Korea and abroad. Looking ahead, the brand plans to continue expanding through new product development and regional cooperation projects, ensuring that its operations remain deeply rooted in local culture and contribute to the revitalization of the Chuncheon area.
