Branston has unveiled a new potato brand called Nanna Tate, offering a fresh and modern approach to the beloved British spud. The new range of fresh potatoes will be available in 450 Tesco stores across the UK starting December 30, 2024. This launch builds on Branston’s 50-plus years of potato expertise, bringing a contemporary twist to a product that remains a staple of the British diet.
Premium Quality for Perfect Meals
Nanna Tate potatoes have been selected with a focus on versatility, perfect for creating creamy mash, fluffy roasties, and crispy chips. These high-quality potatoes are cultivated to deliver consistently excellent results, making meal preparation easier and more enjoyable for consumers. The potatoes are specially chosen to meet the high expectations of both home cooks and professional chefs, ensuring that every dish shines.
Eye-Catching Packaging and Marketing
The packaging for the Nanna Tate range is designed to stand out on store shelves, attracting consumers looking for quality potatoes for their everyday meals. In addition to the physical packaging, Branston will support the brand with online content, offering recipe ideas and cooking inspiration to help customers make the most of their Nanna Tate potatoes. This digital engagement will encourage consumers to explore the different ways they can incorporate potatoes into their meals.
Maintaining the Potato Tradition Post-Christmas
As Lucia Washbrook, Sales and Marketing Director at Nanna Tate, explained, Christmas is a time when many rediscover their love for potatoes, particularly roast potatoes. Nanna Tate hopes to extend that passion well beyond the festive season by offering a product that delivers the same quality and satisfaction. The brand aims to inspire consumers to continue enjoying potatoes throughout the year, not just during the holidays.
Future Expansion
The fresh potato range will be followed by the rollout of the Nanna Tate prepared potato range in February 2025, which will feature ready-to-cook potato dishes. These convenient products are designed to take the hassle out of potato preparation, ensuring excellent results with minimal effort. This further expands Branston’s offering and caters to the growing demand for quick, high-quality meal solutions.
Nanna Tate seeks to elevate the potato category by combining modern convenience with traditional British flavors. With its focus on quality, easy preparation, and appealing packaging, the brand is poised to become a household name. By tapping into the enduring love for potatoes and offering a contemporary twist, Nanna Tate could redefine the role of potatoes in everyday meals and celebrations alike.
