Boulder Canyon recently announced the launch of their new Thin & Crispy potato chips, its first non-kettle chip offering. These classically thin-cut potato chips are cooked in avocado oil and feature a buttery flavor with an extra-crispy bite. The new chips are available in Classic Sea Salt or rich Cheddar Sour Cream.
As one of the few processors that cook potato chips in better-for-you oils, Boulder Canyon has risen to be a fast-growing salty snack brand with their Avocado Oil Sea Salt Potato Chip.
“As a trailblazer in better-for-you snacking, Boulder Canyon looks to the great outdoors for inspiration. We seek paths that will take us to new taste adventures and to snacks you can feel good about. We’re thrilled to share something so new and refreshing with our loyal fans and adventure snackers alike. So, wherever your path takes you, bring Boulder Canyon along,” said Mickey Burnett, VP, marketing craft & BFY brands, Utz Brands, Inc.
In addition to the new Thin & Crispy potato chips, Boulder Canyon offers over thirty different potato chip varieties, cooked in better-for-you specialty oils including avocado oil, olive oil, and sunflower oil/safflower oil. The choice of oils imparts hints of different flavor nuances while providing a hearty, crunchy and satisfying snacking experience, according to the company.
Boulder Canyon snacks can be found in leading retailers across the U.S. or available on-line through their website.
