The Bryansk region is experiencing a record-breaking potato harvest, with total cultivation area expanding to 34,700 hectares—4,000 hectares more than last year. Key districts, including Zhiryatinsky (375 centners/ha), as well as Pogarsky, Klintsovsky, Navlinsky, and Rognedinsky, are achieving yields above 300 centners per hectare (30 metric tons/ha), showcasing the region’s strong agricultural performance.
Price Monitoring to Protect Farmers and Consumers
Despite high yields, farmers are selling potatoes at prices three times lower than retail market rates. In response, Governor Alexander Bogomaz has ordered the Consumer Market Regulation Department to conduct regular price checks and report findings to regulatory bodies.
“We must ensure fair pricing so that both producers and consumers benefit from this abundant harvest,” Bogomaz stated.
Direct-to-Consumer Markets for Affordable Access
To improve accessibility, weekend farmers’ markets will launch across Bryansk and nearby towns starting August 16. These markets will allow residents to buy fresh, locally grown potatoes and other agricultural goods directly from farmers at below-store prices.
Broader Context: Russia’s Potato Market Trends
Bryansk’s success aligns with Russia’s push for greater food self-sufficiency. In 2023, Russia produced over 22 million tons of potatoes (Rosstat), with Bryansk being a key contributor. However, price volatility remains a challenge, prompting government interventions like subsidies and retail price caps in some regions.
Bryansk’s expanding potato production highlights the region’s agricultural efficiency, while price controls and direct sales initiatives aim to balance farmer profitability and consumer affordability. Continued yield optimization and fair pricing strategies will be crucial for sustaining growth in Russia’s potato sector.
