Innovative Merchandising and Engagement Strategies to Boost Summer Sales
Bako Sweet is enhancing its summer sweet potato offerings, capitalizing on momentum from recent trade shows to provide retailers with fresh and engaging merchandising options. The company remains dedicated to delivering seasonal campaigns that appeal to both retailers and consumers.
As the summer season progresses, Bako Sweet has introduced a range of opportunities for retailers to highlight sweet potatoes. Building on positive feedback from the Organic Produce Summit (OPS) and foodservice engagements, Bako Sweet is committed to offering innovative merchandising solutions that align with summer themes.
One of the standout initiatives this summer is the introduction of grilling merchandising bins. These bins, available through Labor Day, emphasize the versatility of sweet potatoes in grilling recipes, encouraging consumers to incorporate them into their summer meals. The bins are designed to capture attention and inspire new culinary uses for sweet potatoes, from Sweet Potato Kabobs to Sweet Potato S’mores.
Susan Noritake, Director of Sales at Bako Sweet, shared her excitement about the recent feedback: “We are incredibly proud of the positive feedback and engagement we’ve received from our recent trade shows. Our commitment to providing innovative, seasonal merchandising options and supporting our retail partners is at the core of our mission. We look forward to continuing to grow and inspire with our value-added products.”
To further engage consumers, Bako Sweet is leveraging social media to share creative recipes and grilling tips. Their Instagram page features a variety of summer-themed sweet potato recipes, such as Sweet Potato Burgers and Sweet Potato S’mores, providing a valuable resource for retailers to share content and interact with their shoppers. This approach not only promotes the versatility of sweet potatoes but also enhances consumer interest and engagement.
Looking ahead, Bako Sweet is focused on deepening relationships with long-time customers and exploring new partnerships. The company is dedicated to supporting retailers with seasonal products and displays that ensure sweet potatoes are a prominent feature in stores. Their marketing strategy includes an omnichannel approach, ensuring consistent and impactful communication across various platforms to drive consumer interest.
For more information on Bako Sweet’s summer offerings, retailers can contact the company directly or visit their website.
Contact Information:
- Tel: +1 (661) 858-1075
- Email: sales@countrysweetproduce.com
- Website: Bako Sweet
