Enock Rugut is a plant breeder and geneticist who co-founded Nakuru Tubers, a Kenyan agribusiness that produces certified, disease-free, climate-resilient seed potatoes using modern techniques such as tissue culture, hydroponics and apical cuttings. He serves as Chief Operating Officer (COO) at Nakuru Tubers and uses his academic background in breeding and genetics from Egerton University to promote sustainable potato farming and improved seed-quality for smallholder farmers across Kenya. Through his work, Enock aims to transform potato farming by improving yields, reducing disease risks and empowering farmers especially youth and women with access to high-quality seed, training and market linkages.