A Beloved Dish Is Coming Back with an Unusual Guarantee
After the long-awaited return of Potato Cakes to the Arby’s menu, the company has officially announced that the dish will remain available on a permanent basis. To ensure that status, the restaurant chain has taken the unexpected step of launching what it calls a “preliminary class action.”
Guaranteed Protection for Potato Cakes
Arby’s is asking fans to sign up for this legal commitment. According to the terms, if the Potato Cakes are removed from the menu again by December 31, 2026, the company will pay up to $1 million in Arby’s products to signatories.
The Voice of the Consumer Matters
According to Jeff Baker, Arby’s Chief Marketing Officer, the move is driven by the company’s commitment to listening to customers:
“We know our customers are passionate about hash browns, and we want to thank them for their loyalty by keeping them on the menu forever. We’ve been listening closely to the requests on social media and are confident that Arby’s will no longer be able to remove this item without consequences.”
A Marketing Precedent in the Fast Food Industry
This is one of the boldest decisions in the fast food industry, putting the interests of customers first. Using legal mechanisms to protect a specific menu item could create a new trend among restaurant chains, where popular products are protected not only by demand, but also by obligations to customers.
What do you think about this way of protecting favorite dishes? Should other fast food chains follow Arby’s example? Share your opinion in the comments!
