Heerenveen, January 2022 – APH Group, a distributor of farm equipment, has acquired Agri
2.0 CIS B.V. (hereinafter: Agri 2.0) including its activities in Russia and Ukraine as of the 1st of
January 2022. Agri 2.0 is a leading distributor of, among other things, precision farming
equipment and planting equipment for strip-till and no-till farming. The acquisition fits within the
growth strategy of APH Group to further strengthen and expand its leading position, as well as
to tap into new market segments and different types of crops.
Pleased with the acquisition
Both Wytse Oosterbaan, CEO of APH Group, and Christian de Vries, founder and general
manager of Agri 2.0, are extremely pleased with the acquisition. Oosterbaan: “We are very
happy that we have come to an agreement with Christian de Vries, and that we have been
able to realize this acquisition together with our investor 365 Capital. Agri 2.0 with Christian
and his enthusiastic team are a great addition to our company. We will continue to strengthen
each other’s position in the areas where we are active, whereas our brands and products
complement each other perfectly”.
“Thanks to the acquisition, Agri 2.0 will be able to continue its strong growth”, adds De Vries.
“APH Group is an ambitious and professional organization with a clear strategy, which sees
the same opportunities for further growth. Both in Russia and Ukraine, as well as in other APH
and neighbouring countries. We look forward to being part of APH Group and taking the next
step together”, concludes an enthusiastic De Vries who will remain as general manager of Agri
2.0 and will also join the management team of APH Group.
Expansion of work area and product portfolio
With the acquisition, APH Group is underlining its growth ambitions by further expanding its
product portfolio and working area. The five locations of Agri 2.0 in Russia (Lipetsk, Oryol &
Krasnodar) and Ukraine (Cherkasy & Khmelnytskyi) will be integrated into the organization of
APH Group. The 45 employees, across the five locations, will remain and continue the activities
at the current locations under the name of Agri 2.0. Following this acquisition, APH Group will
have 18 regional sales and service points in 10 countries.
Agri 2.0 has a leading position in terms of precision farming equipment in Russia and Ukraine,
where it represents the products of Raven and Precision Planting, among others. In addition,
Agri 2.0 has expanded its product portfolio in recent years with seed drills for strip-till and notill farming, representing the products of Harvest International and Horizon.
APH Group, which focuses on equipment and installations for potato- and vegetable
cultivation, will take a broader stance in its current countries with the brands of Agri 2.0. APH
Group and Agri 2.0 already worked closely together in Russia, as both companies are strongly
represented in the areas around Lipetsk and Krasnodar. The addition of the products of Agri
2.0 provides APH Group with the possibility to present even more interesting options and
solutions to its customers that are active in the cultivation of maize and grain crops. As a result,
www.aphgroup.com this segment of the market will be proactively targeted by focusing on further growth in the
current regions, while eventually further expanding the product portfolio.
APH Group was assisted in this transaction by 365 Capital. Agri 2.0 was assisted by
Venturefirm.
About APH Group
APH Group (www.aphgroup.com), founded in 1997, is the world’s largest distributor of
equipment for potato- and vegetable cultivation and has its own subsidiaries in 10 countries.
The company, with corporate headquarters in Heerenveen, the Netherlands, represents a
great number of well-known brands including Dewulf-Miedema, Baselier, Agrisep, Manter,
Wevano, Meconaf, Samon, ScanStone, Agricola, Imants, T-L Irrigation, Idrofoglia, Fasterholt,
Omnivent and Wifo. APH Group focuses on combining the right technology with the local
circumstances, in order to maximize the efficiency of its customers.
About Agri 2.0
Agri 2.0 (www.agri2.com), founded in 2010, is a leading distributor for precision farming
equipment and planting equipment for strip-till and no-till agriculture with its own locations in
Russia and Ukraine. In addition, it has a network of 20 dealers in Russia. The company,
headquartered in Lipetsk, Russia, represents a number of renowned brands including Raven,
Precision Planting, Horizon and Harvest International. Agri 2.0 specializes in providing ‘smart’
and innovative solutions to maximize revenues, optimize costs and let customers run their
businesses more efficiently
