Campbell’s has announced the permanent closure of the iconic Cape Cod Potato Chips factory in Hyannis, Massachusetts, ending a four-decade legacy that was as much a tourist destination as a production facility. For generations of visitors to Cape Cod, a stop at the plant to watch the chips tumble down the production line and receive a free sample was a cherished tradition, though it ceased during the COVID-19 pandemic. The facility, which also produces Kettle Brand chips, is scheduled to shut down in April. Elizabeth Duggan, President of Campbell’s Snacks, described the decision as difficult but necessary to strengthen operations and position the snacks business for long-term growth. The company assures fans that Cape Cod Potato Chips will continue to be produced at its other, more efficient facilities across the country.
Founded on July 4, 1980, by brothers Steve and Jude Bernard in a small Hyannis storefront, the brand grew steadily, moving to its current plant in 1985. Over the years, it changed hands through acquisitions, first by Lance in 1999, then becoming part of Snyder’s-Lance, and finally joining the Campbell’s portfolio in 2018. As the brand expanded, production was distributed to larger plants in Wisconsin, North Carolina, and Pennsylvania. The Hyannis site now accounts for a mere 4% of the brand’s total annual volume, making it economically unsustainable. The closure will affect 49 employees, who will receive separation benefits and job placement support. Campbell’s plans to sell the facility but has committed to remaining active in the community through culinary entrepreneurship programs, workforce development, and grants from The Campbell’s Foundation.
