JEPO – Jepuan Peruna Oy / Jeppo Potatis Ab Prioritizes Transparency and Traceability in Potato Production

In an era where consumers increasingly seek transparency in their food sources, JEPO – Jepuan Peruna Oy / Jeppo Potatis Ab stands out for its unwavering commitment to traceability in potato production.

JEPO understands the importance of knowing the origin of the food on our plates, whether it’s the farm that produced the beef, the garden that cultivated the vegetables, or the field where the potatoes were grown. For JEPO, transparency is paramount, and they ensure that their potato products can be traced all the way back to the contract grower’s field.

By implementing robust traceability systems, JEPO provides consumers with the assurance that their potatoes are sourced responsibly and sustainably. From the moment the seed is planted to the harvesting and packaging processes, every step is meticulously tracked, allowing for complete transparency and accountability throughout the supply chain.

JEPO’s dedication to traceability not only fosters trust with consumers but also enables continuous improvement in agricultural practices. By understanding the specific origins of their potatoes, farmers and agronomists can better assess and optimize growing conditions, leading to higher yields, quality produce, and a more sustainable potato industry.

For more information on JEPO’s traceability initiatives and their commitment to responsible potato production, visit their website.

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Viktor Kovalev CEO
POTATOES NEWS Viktor Kovalev is the founder of Potatoes.News and the creator of the International Potato Tour (IPT) — a global multimedia project that connects potato farmers, processors, researchers, and agribusiness companies across more than 20 countries. Viktor writes about potato production, processing technologies, storage, seed breeding, export markets, innovations, and sustainable agriculture. His work combines journalism, field research, and video storytelling, giving readers and viewers a unique perspective on the global potato industry. Areas of expertise: Global potato market trends Seed potato production and certification Potato processing (chips, flakes, fries, starch) Smart farming and agri-technologies Storage, logistics, and export Interviews and field reports from leading producers