In a recent statement issued by the National Potato Council, Kam Quarles, CEO of the organization, emerges as the foremost advocate for the beloved spud. With an unwavering commitment to promoting the nutritional value and versatility of potatoes, Quarles has become the point person in safeguarding the interests of both consumers and industry stakeholders.
“Consumers should choose and the industry should continue to innovate based on the best information available,” asserts Quarles, emphasizing the importance of informed decision-making in shaping the future of potato cultivation and consumption.
Amidst evolving dietary trends and shifting consumer preferences, Quarles remains steadfast in his mission to champion the potato’s status as a dietary staple. Recognizing the need for ongoing innovation and adaptation, he calls upon both consumers and industry players to embrace evidence-based practices that reflect the latest insights into potato cultivation and utilization.
Under Quarles’ leadership, the National Potato Council continues to spearhead initiatives aimed at enhancing the potato’s reputation as a nutritious and versatile ingredient. Through advocacy efforts and collaborative partnerships, the organization strives to ensure that potatoes remain a cornerstone of healthy diets and culinary innovation.
As the global appetite for nutritious, sustainable food options continues to grow, Quarles remains resolute in his commitment to defending the potato’s rightful place on the world stage. With a firm belief in the power of informed decision-making and innovation, he leads the charge in safeguarding the future of this humble yet iconic vegetable.
