Higher Russet potato pricing could help demand for potatoes in other colors, David Moquist of North Dakota based O. C. Schulz & Sons told FreshPlaza’s Astrid Van Den Broek.
“Russet pricing is as high as it’s been for a long time and Russets are the largest part of the potato supply in the country,” says Moquist.
“So if they’re short and high priced, that might push some people towards red and yellow potatoes which we grow. That should help create more demand for the colored varieties.”
In fact, Moquist says demand for yellows continues to grow year over year. Demand has been steady for red and yellow potatoes since the start of shipping in late October after harvest and that’s made for good, steady pricing.
A source: https://www.potatonewstoday.com/