Amidst the confusion and uncertainty in the post-COVID world, McCain continues to look for acquisitions that coincide with its company values and worldwide leadership position.
McCain Foods has bought Scelta Products, expanding its family of delicious, prepared vegetable appetizer product offerings by acquiring the Netherlands-based frozen food producer. The transaction, which was completed on September 8, 2022, represents a significant investment that will fuel McCain’s growth and expansion in the frozen vegetable appetizer space.
Scelta Products is the latest in a long line of investments and acquisitions made by McCain to expand its appetizer and snacking offerings, including Ad van Geloven, Strong Roots, and Forno De Minas. The acquisition of Scelta Products demonstrates McCain’s commitment to maintaining and strengthening its position in the global prepared appetizer market.
“With common customers and shared values as family-owned companies, there is a natural complement between McCain Foods and Scelta Products. We feel honored and privileged to build on the legacy of Scelta Products, bringing their delicious product to our customers as we expand on the fantastic business that Scelta’s founders have created,” Max Koeune, CEO of McCain Foods recently declared.
Scelta Products has been driving innovation in the frozen vegetable industry for more than 22 years and has been a business partner of McCain’s for the past 13 years. Scelta Products’ onion rings, battered and breaded mushrooms, and other vegetable appetizers fit well within McCain’s existing appetizers portfolio and will allow us to serve growing consumer and customer demand for delicious snacking options.
Scelta Products’ plant assets will be integrated into McCain’s product network, creating increased production capacity to accelerate global prepared appetizer growth throughout European and international markets.
Scelta Mushrooms, cofounder of Scelta Products and the international route to market for more than 20 years, will solely focus on its mushroom business going forward.
McCain values the skills, experience, and motivation of the management and employees of Scelta Products and looks forward to welcoming them to the McCain family.
“After more than a decade of building a successful business partnership, we are thrilled to officially become part of the McCain Foods family. Our companies have grown together over the years, and I’m excited to see that continue. In joining forces with McCain, a global leader in prepared appetizer products with similar business values to ours, I am confident that the legacy of Scelta Products’ will continue to be built upon,” Jos Koster and Wilco Boone, co-founders of Scelta Products mentioned.
The acquisition price is not being disclosed at this time.
