Foodservice industry veteran Charles “Chip” Callahan is joining Masser Potato Farms as Director of Foodservice Sales, effective immediately.
Charles Callahan:
“My entire career has been devoted to the foodservice industry.”
“I learned early in my career as a restaurant owner/operator that in order to grow the business, you must do things differently, be creative and pleasantly surprise your customer.”
“Product innovation that delivers high levels of color, texture, and taste to the plate makes a positive difference to the bottom line. I’m looking forward to working closely with the Masser team to unlock further innovation and provide foodservice customers with incredible culinary experiences.”
Callahan joins the Masser Potato Farm team with over 30 years of foodservice experience leading the sales & marketing of both fresh and frozen produce companies as well as foodservice suppliers, like U.S. Foods.
Now, in his new role, Callahan will elevate Masser’s foodservice program to new heights.
Chip Callahan:
“It’s time to make potatoes sexy again. Masser’s has the right facilities, people, and products to advance the culinary component of foodservice.”
Dave Masser, Masser Farms President & CEO:
“Chip’s deep industry knowledge and connections will help us fulfill our ongoing mission and vision to serve our customers by delivering innovative solutions and extraordinary service.”
“As an eighth generation farmer, we understand the importance of fresh produce to the foodservice industry and strive to innovate by bringing culinary drivers into our fresh product portfolio.”
“Chip’s leadership and experience will help us deliver even more value to our foodservice customers. I am delighted to welcome him to the Masser team.”
Callahan will report to Brock Snyder, Masser Potato Farms VP of Sales & Procurement.
Brock Snyder, Masser Potato Farms VP of Sales & Procurement:
“We have made significant progress in expanding our value-added fresh and fresh-cut potato offerings in foodservice through our Keystone Potato facility.”
“Chip’s leadership and experience will be a valuable asset to the company as we continue to advance our product portfolio and culinary expertise so that we can fully leverage what we expect to be significant and differentiating foodservice capabilities in order to capitalize on our future growth opportunities.”
Masser Potato Farms and the Masser family have been growing and delivering quality potatoes to retailers and foodservice operators in the United States for over 8 generations.
Masser Potato Farms is a member of the Fresh Solutions Network®, the leader in fresh potato and onion products under the Side Delights® brand.
