On the morning of September 8, the Information Office of the Ministry of Agriculture and Rural Affairs hosted a press conference to outline the details of the 2023 China Dingxi Potato Conference. Tang Ke, Director of the Market and Information Technology Department of the Ministry of Agriculture and Rural Affairs, Chang Hong, Deputy Director of the Department of Agriculture and Rural Affairs of Gansu Province, Wen Weidong, Deputy Secretary of the Municipal Party Committee of Dingxi City, Gansu Province, and Xu Jianfei, a researcher at the Vegetable and Flower Research Institute of the Chinese Academy of Agricultural Sciences, were present at the press conference and responded to questions posed by reporters.
Liu Junyong, Spokesperson and Deputy Director of the General Office of the Ministry of Agriculture and Rural Affairs :Ladies and gentlemen, friends from the media, good morning. Welcome to the press conference held by the Information Office of the Ministry of Agriculture and Rural Affairs. The theme of today’s press conference is to introduce the situation of the 2023 China Dingxi Potato Conference. As we all know, potatoes are the fourth largest food crop in my country. They are widely planted in the north and south of the Yangtze River. They are also an important pillar industry in many poverty-stricken areas such as Gansu and Yunnan. They play a very important role in ensuring national food security and increasing farmers’ income.Organizing a good potato conference can effectively promote the high-quality development of the potato industry. At present, the preparations for the conference have been basically completed. Today we have invited Mr. Tang Ke, Director of the Department of Market and Information Technology of the Ministry of Agriculture and Rural Affairs, Mr. Chang Hong, Deputy Director of the Department of Agriculture and Rural Affairs of Gansu Province, and Wen Weidong, Deputy Secretary of the CPC Dingxi Municipal Committee of Gansu Province. Sir, Mr. Xu Jianfei, a researcher at the Institute of Vegetables and Flowers, Chinese Academy of Agricultural Sciences, will introduce the relevant situation to us and answer your questions. Now, first of all, I would like to ask Mr. Tang Ke to introduce the relevant situation.
Tang Ke , Director of the Market and Information Technology Department of the Ministry of Agriculture and Rural Affairs :Ladies and gentlemen, friends from the media, good morning. Today is the Bailu of the 24th solar term, and in one week we will usher in this year’s China·Dingxi Potato Conference. First of all, on behalf of the organizing committee of the conference, I would like to extend a warm welcome to all the guests and friends attending today’s press conference! I would like to express my heartfelt thanks to friends from all walks of life who have cared about and supported the China Dingxi Potato Conference over the years! Now, let me introduce the relevant situation of this year’s conference.The China Dingxi Potato Conference is a grand potato industry event approved by the Party Central Committee and the State Council and co-sponsored by the Ministry of Agriculture and Rural Affairs and the Gansu Provincial People’s Government. It has been successfully held for 14 times since 2008 and has become a major event for product display, economic and trade negotiations, and An important platform for attracting investment, it has become an important window for the western region to “use potatoes as a medium to communicate with the world”, effectively promoting the healthy development of my country’s entire potato industry chain and promoting farmers to increase their income and become rich.This year is the first year to fully implement the spirit of the 20th National Congress of the Communist Party of China, and it is also the first year to accelerate the construction of an agricultural power. The requirements for doing a good job in rural areas and rural areas and supporting and safeguarding the overall situation are higher and the tasks are heavier. Potatoes have strong environmental adaptability, wide planting area, rich nutrients, long processing chain, and large market potential. They are not only an important supplement to ensure national food security, but also an important industry to increase farmers’ income. In order to thoroughly implement the spirit of the 20th National Congress of the Communist Party of China, accelerate the high-quality development of the potato industry, and give full play to the important role of the potato industry, this year our Ministry and the Gansu Provincial People’s Government will hold the China National Expo in Dingxi City, Gansu Province from September 15th to 17th. ·Dingxi Potato Conference will comprehensively display new technologies, new processes, new products, and new achievements in the potato industry, promote exchanges and cooperation in the potato industry, and hold activities such as healthy and sustainable development forums and investment promotion meetings for the potato industry at the same time.For a long time, our ministry has attached great importance to the development of the potato industry. Focusing on the ideas of “technological innovation, green development, industrial upgrading, and increasing production and efficiency”, we have strengthened planning guidance, increased policy support, stabilized planting area, increased yield levels, and promoted the entire industry chain. Development has effectively promoted the green transformation and upgrading of the potato industry, improving quality, efficiency and competitiveness. In order to better support the development of the potato industry, our ministry has given full play to the role of the conference as a platform and strives to achieve new results in displaying results, promoting trade, and promoting exchanges. At present, all preparatory work has been basically completed, and this conference will highlight three aspects:
First, the role of platforms has become more prominent. This conference thoroughly implements the spirit of General Secretary Xi Jinping’s important instructions, uses potatoes as a medium, and focuses on product display, economic and trade negotiations, forum dialogues, seminars and exchanges, investment promotion and other activities, systematically demonstrating the development results of the potato industry in Gansu and even the country, and building a platform to promote gathering It is an important platform to develop and strengthen academic exchanges, accelerate cultural inheritance, and promote business negotiations.
Second, the professional level is more outstanding. During the conference, the national potato industry technology system will start the compilation of the “China Potato Industry Development Blue Book (2023)”, organize the establishment of an expert committee, carry out guidance services on a regular basis, and provide guidance for the healthy development of the national potato industry. The conference also invited 10 main potato-producing provinces across the country, 10 main potato-producing cities and states in Gansu Province, and 10 well-known companies in the potato industry to set up professional exhibition areas to comprehensively display potato seed production, planting, processing, trade, research and development, etc. Development results of the entire industry chain.
Third, the activities are richer in content. The conference will hold an opening ceremony, a special forum on the healthy and sustainable development of the potato industry, a special forum on industrial upgrading driven by food processing, Dingxi potato investment promotion, an exhibition of the entire potato industry chain and prepared vegetable products, and on-site observation. At the same time, a national observation and exchange event on the R&D, manufacturing and promotion of small machinery suitable for hilly and mountainous areas and the first “Dingxi Kuanfen” tasting and exchange event will also be held. It should be said that this conference is rich in content, diverse in form, pragmatic and efficient.The most beautiful time is golden autumn, when the rice is yellow and the potatoes are fragrant. Dear media friends, the 2023 China·Dingxi Potato Conference is coming soon. Welcome everyone to take a walk and take a look at the vast land of Longyuan, and launch a batch of positive, down-to-earth, in-depth and warm potato industry development reports. Comprehensively display the potato harvest scene, beautiful rural pictures, and farmers’ happy life pictures, tell the story of the development of the potato industry and farmers’ harvest story, and provide support for comprehensively promoting rural revitalization and accelerating the construction of an agricultural power. We will also provide convenience and services for everyone’s interview work. We look forward to meeting guests from all walks of life to discuss things, relax, have good fans, have in-depth exchanges, enhance consensus, and discuss development together. Thanks.
Liu Junyong:Thank you Mr. Tang Ke for your introduction. Now comes the question and answer session. Before asking, please inform the news organization you represent.
CCTV reporter: What is the current development status of my country’s potato industry? How will the next step continue to promote the potato industry to become bigger and stronger? Thanks.
Tang Ke:Thank you for your question. As we all know, potatoes are an important food crop in our country, as well as a cash crop and feed crop. The development of the potato industry is of great significance to ensuring national food security, consolidating and expanding the results of poverty alleviation, and comprehensively promoting rural revitalization. In recent years, various regions and departments have strengthened planning and guidance, increased policy support, stabilized planting areas, increased yields, and promoted the development of the entire industry chain. Industrial quality, efficiency, and competitiveness have continued to improve, and “small potatoes” have grown into “big potatoes.” Industry” has achieved high-quality development of the potato industry to a certain extent.
First, production efficiency has gradually improved. In recent years, my country’s potato sown area has stabilized at around 70 million acres, with an output of nearly 90 million tons, accounting for about 1/4 of the world’s total. The output has ranked first in the world for many years. The yield level per unit area has increased year by year. In the past 10 years, the yield per mu of fresh potatoes has increased by more than 200 kilograms, reaching about 1,290 kilograms. The industrial layout has been continuously optimized, and the scale of the main production areas in the northwest and southwest has been further increased, with the planting area accounting for nearly 70% of the country’s total.
The second is to strengthen and extend the industrial chain. Our ministry has established a potato industry technology system, carried out research and development of common key technologies in key links of the entire potato industry chain, and promoted the mechanization and intelligent development of the potato production process. Coordinating the promotion of primary potato processing, intensive processing and comprehensive utilization processing, six series of more than 300 potato staple food products have been developed, and there are more than 100 series of processed products. Actively guide various regions to develop new business formats such as potato processing experience and potato field tourism, expand online and offline consumption models, and improve potato benefits throughout the industry chain.Third, the quality of the industry continues to improve. We adhere to the matching of improved seeds and methods and the integration of agricultural machinery and agronomy, greatly improve the level of improved potato varieties, technology, mechanization and industrialization, cultivate a number of national leading enterprises in potato industrialization, and create a number of potato brands with distinctive characteristics and outstanding characteristics. A total of 16 regional potato breeding bases have been identified, special funds have been arranged to support the construction of 2 potato industry clusters, and 378 high-quality, disease-resistant and high-yielding varieties have been registered.
Fourth, the role of linking farmers with farmers is outstanding. More than 70% of my country’s potatoes are grown in poverty alleviation areas. 30 national key counties for rural revitalization and 62 former national-level poverty-stricken counties all have potatoes as their leading industry. One-third of farmers’ income in these areas comes from potatoes. Through vigorous development of order-based industries, guaranteed lowest price acquisitions, leading enterprises + cooperatives + farmers, etc., we will guide enterprises to establish an interest linkage mechanism with planting entities, allowing farmers to share the results of industrial development, and drive farmers to increase their income by more than 200 yuan per mu. “Tudandan” It truly became a “golden pimple”.In the next step, our ministry will follow the concept of “nutrition guides consumption and the market guides production” and focuses on the ideas of “technological innovation, green development, industrial upgrading, increased production and efficiency” to enhance scale, standardization, mechanization, branding and informatization. level, do a good job in “local specialties”, promote the integrated development of primary, secondary and tertiary industries, and continue to make the potato industry bigger and stronger. Thanks.
Daily Economic News reporter: I would like to ask, what has Gansu done to promote the development of the entire potato industry chain and promote rural revitalization? What results have been achieved? What will be the focus of the next step? Thanks.
Chang Hong , Deputy Director of the Department of Agriculture and Rural Affairs of Gansu Province :In recent years, we have coordinated the promotion of variety cultivation, quality improvement, brand building and standardized production, pushing the potato industry onto the path of development of the entire industry chain. The main work is reflected in three aspects:
First, the construction of an improved seed breeding system has laid a solid foundation for industrial development. Deeply implement the seed industry revitalization action, carry out “stuck neck” technical research, and focus on improving virus-free seed potato production technologies such as “atomoponics” and “hydroponics” of original seeds. In 2023, the province’s seed potato production area will reach 470,000 acres, of which the original seed breeding area will reach 220,000 acres. It is expected to produce more than 1.4 billion original seeds. Gansu’s potato seed breeding has significant advantages in the country.
Second, base construction has led to a greater concentration of advantageous areas. The “Terrace + Potato Industry Belt” in the central and eastern parts of the country and the “High Efficiency Water Saving + Potato Industry Belt” in the Hexi Irrigation District have been constructed in different regions. A total of 16 standardized production bases of more than 10,000 acres and 240 standardized production bases of more than 1,000 acres have been built, radiating and driving the entire province. The green standardized planting area reaches 4 million acres. The area, output, and output value of advantageous areas account for 90%, 97%, and 94% of the province respectively.
Third, cluster development has promoted the quality and efficiency improvement of the entire industry chain. Successfully applied for a national potato industry cluster construction project and allocated 100 million yuan in construction funds. Focusing on shortcomings such as improved seed breeding, warehousing and circulation, and intensive processing, a total of 34 key projects have been built to further promote the extension, reinforcement and strengthening of the potato industry chain. According to preliminary estimates, after the project is completed, it will create more than 200,000 new employees and increase farmers’ income by more than 3 billion yuan.Through years of hard work, the potato industry has become a model industry that demonstrates and leads the high-quality development of modern cold and drought agriculture in the province. In 2022, the output value of the entire province’s potato industry chain will reach 34 billion yuan, and the per capita industrial income of farmers will reach 1,700 yuan, of which the per capita industrial income of farmers in advantageous production areas will exceed 2,200 yuan. It can be said that in Gansu’s practice of promoting Chinese-style modernization, the potato industry has played a “get-rich song” for rural revitalization.In the next step, we will continue to use the agricultural product processing industry and the food industry as the driving force to promote the improvement of the industrial chain value chain and promote the transformation of a large potato province into a strong province. The first is to speed up the construction of an improved seed breeding system, carry out joint research in the seed industry, speed up the selection, introduction and demonstration of new varieties, and further enhance our province’s capabilities in seed potato selection and expansion. The second is to speed up the construction of a number of modern potato storage warehouses, promote the formation of a three-dimensional storage system of “controlled atmosphere warehouse + mechanical warehouse + ventilation warehouse”, and achieve “uniform listing and stable price” through “light consumption and high demand”. The third is to promote the intensive processing of potatoes, increase the development of staple food products, create a national intensive potato processing industry cluster center, and build a number of large industrial counties with potato as the leading industry, such as Anding, Huining, and Minle, to support the development of county economies. Thanks.
People’s Daily reporter: Potato is a business card of Dingxi. Please introduce the development status of Dingxi’s potato industry in recent years. What role will the holding of this Dingxi Potato Conference play in the development of the local potato industry and the development of “local specialties”? Thanks.
Wen Weidong, Deputy Secretary of the Municipal Party Committee of Dingxi City, Gansu Province :Thank you to this reporter for your question. Potato has taken root in Dingxi more than 200 years ago and has written rich legends and brilliance on the vast land of Dingxi. Potato goes hand in hand with Dingxi, inheriting the past of Dingxi people’s hard work, carrying the desire of Dingxi people to develop and become rich, and condensing the spirit of Dingxi people. The hope of Dingxi people’s rural revitalization rests on the people of Dingxi’s pursuit of openness and cooperation, and has achieved a magnificent transformation from “subsistence potatoes” and “life-saving potatoes” to “poverty alleviation potatoes”, “rich potatoes” and “revitalization potatoes”, and then became the “business card of Dingxi” .Dingxi is located in central Gansu, in the strategic hinterland of the Lanxi urban agglomeration and the Chengdu-Chongqing economic circle. It is known as the “gateway to Lanzhou and the throat of Gansu” and is an important intersection of transportation in western China. The complex and diverse geology and landforms are the best natural places for potato growth; the climate resources are arid and drier but coincide with potato rain and heat, providing very favorable conditions for potato tuber expansion and variety improvement; relatively abundant farmland resources and sites The conditions provide broad space for the development of the potato industry. The potatoes produced in Dingxi are large in size, high in quality, mellow in taste, durable in transportation and storage, and are a good choice for processing and fresh eating.The potato industry is a strategic, basic and advantageous leading industry for Dingxi’s economic and social development, and an important starting point for comprehensively promoting the revitalization of Dingxi’s rural areas. At present, there are 36 seed potato production enterprises cultivated in Dingxi city, with an annual production of more than 2 million tons of high-quality seed potatoes; the planting area has been stable at 3 million acres for a long time, with an output of more than 5 million tons; there are 28 leading processing enterprises, and the production capacity has reached It can be said that it has injected strong impetus into the economic and social development of Dingxi. In particular, we have focused on the development of Dingxi’s wide flour industry as a breakthrough in extending and strengthening the chain of the potato industry, creating a regional public brand, and promoting the continuous improvement of product visibility, market influence and competitiveness.The open Dingxi is building a potato industry cooperation and development platform, and is working hard to promote industrial scientific and technological cooperation and business exchanges. This Dingxi Potato Conference will establish a “2023 China·Dingxi Potato Conference 30 Experts” Committee to launch the “China Potato Industry Development” During the compilation of the “Blue Book”, many well-known experts and scholars in the potato industry and food processing fields will gather in Dingxi to gauge the high-quality development of Dingxi’s potato industry. The convening of the Potato Conference is bound to further clarify the development direction of the potato industry, promote the comprehensive improvement of the entire industry chain such as potato seed production, planting, processing, trade, and research and development, enhance the attention of the international and domestic potato industry to the Dingxi potato industry, and improve the Dingxi potato seed potato and The market influence of Dingxi Kuanfen and other related products. We must take this opportunity to develop Dingxi’s traditional and advantageous industries, continue to promote the sustained, rapid and healthy development of Dingxi’s potato industry, focus on increasing farmers’ income, and add luster to the city’s goal of rural revitalization. Thanks.
Reporter from China Urban and Rural Financial News: We know that industrial revitalization is the top priority for rural revitalization. Dingxi local area has actively promoted the development of primary, secondary and tertiary industries and has become a big industry. What I want to know is what role does finance play in this process? What are the financing difficulties in the current development of the potato industry? In what areas should finance better support the development of potato “native products” in the future?
Wen Weidong:Thank you to this journalist friend for your question. This question touches on a key point in the development of our industry. In the development process of the potato industry, the focus of finance is on financing credit and insurance protection. In terms of financing and credit, financial vitality is injected into all aspects of planting, processing, and sales. In the past five years, the average annual credit balance in our potato industry has been more than 3 billion yuan. We have developed 23 industry-specific credit products such as “Enriching the People’s Industry Loan”, “Small and Micro Ganwei Loan” and “Dingxi Kuanfen Loan”, especially We innovate the “blue sky model” of potato industry supply chain finance and solve the upstream and downstream financing problems of the industry chain by releasing the credit of core enterprises. In terms of insurance protection, we have focused on building insurance for the entire potato industry chain, developing products such as potato planting insurance and weather index insurance, promoting the listing of potato futures, and realizing the transformation of potato insurance from cost protection to benefit protection.Currently, there are indeed some financing problems in the development of the potato industry. Processing enterprises in the potato industry mainly rely on financial institutions such as banks for financing. The financing channels are relatively single and the direct financing capabilities of the capital market are not strong enough. At the same time, the problems of difficult and expensive financing are still prominent.What’s next? I believe that the financial sector, especially the financial industry and financial field in Dingxi, should better support the development of potatoes and other “local specialties” from the following aspects to help rural revitalization.
First, we will continue to increase policy-based agricultural insurance and explore potato price index insurance to ensure a sustained and stable increase in farmers’ income.
The second is to continuously increase credit support for potato intensive processing enterprises, introduce a financing plan to support the development of the “Dingxi Kuanfen” industry, and promote the extension, reinforcement and strengthening of the potato industry chain.
The third is to innovate financial products and service models, guide financial institutions to develop more more flexible and convenient credit products, and improve the accuracy and convenience of credit support.
The fourth is to speed up the cultivation and listing of leading enterprises, provide “one-on-one, nanny-style” financial and considerate services, and guide financial resources to tilt towards potato production and processing enterprises.We also sincerely welcome entrepreneurs and all kinds of social capital to invest in Dingxi potato industry and Dingxi Kuanfen to share opportunities and win-win future. Thanks.
China Agricultural Film and Television Center and China Agriculture, Rural Affairs and Rural Affairs Press: I have noticed the rapid development of the national potato industry in recent years. What is the development direction and trend of the national potato industry? Thanks.
Xu Jianfei , a researcher at the Vegetable and Flower Research Institute of the Chinese Academy of Agricultural Sciences :Thanks to this journalist friend for his question and attention to the potato industry. As we all know, potatoes are the fourth largest food crop in my country, ranking first in the world in terms of planting area and output. In recent years, my country’s potato planting area has been generally stable, the industrial chain has been continuously extended, and industrial development has ushered in important opportunities.From an industrial perspective, all regions attach great importance to the development of the potato industry and actively promote the application of advanced technologies such as mechanization, digitalization, and intelligence in seed potato breeding and commercial potato production. Potato standardized planting and intensive processing have developed rapidly.From the perspective of variety selection, in the past ten years, a total of 524 potato varieties have been approved or registered in various places. The variety types are more abundant and the product performance is better. Among them, the number of processing varieties and early-maturing varieties has increased significantly, accounting for 50% of the total number of cultivated varieties respectively. 34% and 25%.From the perspective of international trade, in recent years, my country’s potato import and export has grown steadily and maintained a surplus. The export products are mainly fresh potatoes and frozen French fries, and the imported products are mainly potato starch.As an important food crop and food processing raw material, potato has broad development prospects. But at the same time, we must also see that the potato industry is also facing challenges from unfavorable factors such as climate change. There are still some shortcomings in seed industry innovation, standardized production, storage and processing. The next step is to cultivate high-quality, high-yielding and multi-resistant potatoes through scientific and technological innovation. varieties, promote the application of green and efficient production technology, and build a modern potato industry system. We must also seize the opportunity of the rapid development of the prepared vegetable industry to develop green, healthy and nutritious foods suitable for different consumer groups and different tastes, meet market consumption needs, and develop intensive processing. , drive the upgrading of the potato industry, continuously increase the income from potato planting, help comprehensively promote rural revitalization, and accelerate the construction of an agricultural power. Thanks.
Reporter from China Rural Magazine: As far as I know, after years of development, the potato industry in Dingxi City has become a strategic leading industry that increases farmers’ income, promotes agricultural efficiency, and strengthens the county economy. Can you tell us what Dingxi City is doing to promote high-quality development of the potato industry? experience and practices? Thanks.
Wen Weidong:Thank you to this journalist friend for your question. The reason why the development of Dingxi’s potato industry has achieved today’s achievements is indeed because we have accumulated some good experiences and practices through years of hard work. I think there are several aspects:
The first is to persist and persevere. We insist on sticking to the green hills, drawing a blueprint to the end, and working one crop after another. Especially since the 1990s, the Dingxi Municipal Party Committee and Municipal Government proposed the implementation of the “Potato Project” and established and improved the city and county potato industry. The working organization has made every effort to promote the management, technical services, information release, test demonstration and other work of the potato and its products industry. The entire potato industry chain has achieved considerable development.
The second is to adhere to policy support. We have successively issued four five-year plans for the development of the potato industry in Dingxi, and have issued supporting policy documents such as the “Opinions on Accelerating the Transformation and Upgrading of the Potato Industry” and the “Implementation Plan on Vigorously Promoting the Development of the Dingxi Broad Noodle Industry”, and have made every effort to build an industrial base. , leading enterprise cultivation, market system creation, introduction, demonstration and promotion of new products and new technologies, recommendation and application for trademark registration and quality certification, collection, analysis and release of market supply and demand information to provide policy guarantee for the healthy development of the industry.
The third is to persist in reform and innovation. Keep a close eye on the new characteristics of the new stage of industrial development, focus on how to provide the market with better quality supplies, continuously strengthen scientific and technological support, accelerate the promotion of intelligent, informatization, and digital transformation of enterprises, and build a Dingxi seed potato breeding research and development platform, a potato quality inspection center, Currently, more than 2,200 online stores have been built on online and offline sales platforms on JD.com, Taobao and other platforms, and 25 local potato standards have been formulated. The business cards of Dingxi Potato and Dingxi Kuanfen are getting brighter and brighter.
The fourth is to persist in linking farmers with farmers. We innovate the “enterprise + base + farmer” mechanism of linking farmers with farmers, allowing the masses to participate extensively and deeply in the entire chain, link and process of the potato industry chain. The output value of our city’s potato industry in 2022 has reached 22.5 billion yuan, and the per capita income of farmers from the potato industry has reached more than 2,500 yuan. The potato industry has become an industry that enriches the people and increases their income. Thanks.
People’s Daily reporter: We know that agricultural branding is an important symbol of agricultural and rural modernization and a comprehensive reflection of industrial competitiveness. I would like to ask how to improve the influence and competitiveness of our country’s potato brands in the next step? Thanks.
Tang Ke:The main functions of the Marketing Department are marketization, branding, and informatization. At the Central Rural Work Conference at the end of last year, General Secretary Xi Jinping emphasized the need to strengthen leaders, supplement chains, develop business formats, build brands, and promote the upgrading of the entire rural industry chain. Cultivating and building Chinese potato brands is an important driving force for promoting the high-quality development of the potato industry. It is an important starting point for improving the quality, efficiency and competitiveness of the industry. It is also an effective way to help farmers increase their income and become rich. We will give full play to the leading role of the brand to drive the development of the whole chain of the potato industry, promote higher production levels, innovative marketing, and improved efficiency. There are mainly several considerations:
First, lay a solid foundation for the brand. The key is to strengthen quality. Brands ultimately rely on quality to win the market. It is necessary to solidly carry out the construction of “three products and one standard” in agricultural production, accelerate the research and promotion of key technologies and facilities and equipment, select and breed a number of special varieties for processing, food, and eco-tourism, and expand the scope of green, organic, geographical indications, and famous special varieties. The scale of optimizing new products continuously improves potato quality.
The second is to strengthen the main body of the brand. Strengthen the creation of regional public brands, accelerate the cultivation of core authorized enterprises, build an agricultural industrialization consortium, promote the establishment of interest linkage mechanisms, and promote brand co-creation, co-protection and sharing. Strengthen the cultivation of brand e-commerce leaders, enhance brand awareness, and enhance brand building, management and operation capabilities.
The third is to strengthen market channels. Without strong channels, there is no strong brand. It is necessary to speed up the formation of a team of buyers in sales areas, cultivate a team of brokers in production areas, and accurately expand online and offline channels. Strengthen in-depth cooperation with large wholesale markets and large supermarkets in the Greater Bay Area, Yangtze River Delta, Beijing-Tianjin-Hebei and other regions, provide tracking and effectiveness services for buyers, and promote precision and long-term production and marketing.
The fourth is to strengthen brand marketing. Deeply explore the regional characteristics and historical and cultural characteristics of the potato industry, tell the brand story well, and enhance the brand cultural connotation. Just now Comrade Wen Weidong said that potatoes were introduced to Dingxi for more than 200 years, but they were introduced to China much earlier, more than 300 years or nearly 400 years. In the late Ming and early Qing Dynasties, the population dropped sharply due to social unrest. Introduced to China at that time, due to its strong adaptability, high yield and rich nutrition, it played an important role in the recovery and growth of population and social economy. It is also necessary to keep up with consumer trends, develop new potato products and new selling points, actively develop new business formats such as processing experience, potato field tours, direct supply and direct sales, membership customization, etc., and promote the deep integration of brand development and agriculture, culture and tourism. Innovate marketing promotions and make good use of exhibitions and festivals such as the Dingxi Potato Conference as well as marketing forms such as online shopping festivals and platform promotions to achieve both consumer reach and sales increases.In short, potato brand cultivation is a systematic project that requires the common attention, extensive support and concerted efforts of the whole society. It is hoped that potato production and operation entities will have the courage to innovate, accelerate technological iteration and quality upgrading, actively explore the international market, continuously enhance brand awareness, reputation and loyalty, and promote more excellent Chinese potato brands to be marketed across the country and to the world. Thanks.
Liu Junyong:Thank you Mr. Tang Ke. This concludes today’s press conference. Thank you to all media friends for your strong support. Mr. Tang Ke also said just now that the potato industry needs the common attention and support of the whole society, so I hope that the majority of media friends can continue to pay attention to and report in-depth on the Potato Conference. Various activities, some of them have been launched one after another. You can go to Gansu and Dingxi to see more and publicize more. thank you all!
