As the holiday season approaches, PepsiCo’s Walkers brand has introduced a new limited-edition flavor for its Sensations range: Honey Glazed Roast Ham. Along with the reintroduction of the popular King Prawn & Marie Sauce flavor, these new varieties are now available in supermarkets across the U.K. The launch comes as part of Walkers’ strategy to cater to growing consumer demand for high-quality, non-HFSS (non-high fat, salt, or sugar) snacks, a category that has become increasingly popular due to rising health awareness among consumers.
The Honey Glazed Roast Ham flavor aims to provide a rich, festive experience, elevating snack options for holiday gatherings. According to Wayne Newton, senior marketing director at Walkers, Christmas presents a significant opportunity for retailers to boost their savory snack sales. “With new shoppers entering the category and existing customers buying more in preparation for the holiday season, Christmas is a crucial opportunity for retailers to drive their savory snacking sales,” Newton said. “During this time, shoppers look for extra special snacking options that will elevate their celebrations, such as limited-edition flavors.”
In addition to their festive appeal, Walkers’ limited-edition Sensations offer a premium, health-conscious alternative. As the U.K. government continues its push for healthier food choices, Walkers is focusing on non-HFSS products to meet regulatory standards while satisfying consumer cravings. The seasonal packaging and flavors are designed to attract both new and loyal customers, helping retailers maximize sales during this peak shopping period.
Walkers Sensations will be available in 150g sharing formats, priced at GBP 2.50, encouraging purchases for group settings, such as family gatherings and parties. By offering a balance of indulgent flavors and healthier profiles, the new Honey Glazed Roast Ham and King Prawn & Marie Sauce flavors are set to be a hit during the festive season.
Walkers’ introduction of these festive, limited-edition flavors comes at a strategic time, catering to both health-conscious shoppers and those looking for premium snacking options during the holiday season. With strong marketing support and seasonal appeal, these new flavors are likely to boost sales for retailers while meeting consumer demand for exciting, holiday-themed treats.
