The global processed potato products market is predicted to increase at a volume CAGR of 4.9% over the forecast period (2022-2032).
Packaging is critical in persuading customers to purchase a product. A product’s appealing and captivating appearance drives consumer demand, as per analysis by Persistence Market Research.
Leading market players are focusing on making their new product lines visually pleasing following innovative trends via Instagram, Facebook, and other social media platforms. Companies are changing the packaging of existing potato products because product package design acts as silent advertising.
Frito-Lays, Lay’s for instance, has increased the visibility and color of its existing processed potato chip products’ packaging. The positioning and size of the branding on the package, as well as the chip photography, have been changed to a top-down angle image.
Consumption of processed potato products is high, including mashed potatoes, loaded sweet potatoes, and smoked & fried potatoes. Ready-to-eat, frozen meals and ready-to-cook meals are becoming more popular as customers seek to reduce the amount of time they spend on cooking. Children enjoy processed potato products such as potato cutlets, mashed potatoes, French fries, and tater tots. These products can also be included in school lunches, making them a practical choice for parents, particularly working mothers.
