The new Tasteful Partners entity, which emerged after Tasteful Selections took over RPE, is a wholly-owned CSS Farms subsidiary. Tasteful Selections was incorporated in 2009 by multi-generational potato farmers who recognized an opportunity to expand the potato category to meet the busy consumer’s preference for simpler, convenient meals.
Planting and harvesting more than 300 days a year, Tasteful Selections owns the entire planting, growing, harvesting, and packaging process and today is the brand leader of the baby potato category.
RPE was established in 1971 and is in its 50th year. RPE sells more than 540.000 tons of potatoes per year, the equivalent of 125 truckloads per day. The Tasteful Selections-RPE partnership has been in place since Tasteful Selections began growing and packing potatoes in 2010.
“The creation of Tasteful Partners consolidates RPE expertise, proprietary data, category insight, intellectual property, and sales strategy assets with Tasteful Selections planting, growing, harvesting and packing processes,” according to a press release published by Blue Book Services.
Founded in 1986 and operating in 13 states, CSS Farms is a diverse agricultural business growing and supplying seed, chip, process, and specialty potatoes while providing innovative solutions and superior quality with a focus on employee, land, and community stewardship.
