In a recent announcement from CNIPT, the launch of the highly anticipated Taste France Iberia 2024 campaign has been unveiled, signaling a concerted effort to promote French potatoes to Spanish consumers. The campaign, set against the vibrant backdrop of Madrid, Spain, aims to celebrate the culinary excellence of French potatoes and elevate their presence in the Spanish market.
Kicking off the campaign is a culinary collaboration with Chef Sergio Fernandez, featuring two delectable potato recipes:
- Stuffed potatoes with Iberian sauce
- Sautéed potatoes with chistorra and spring onions
The unveiling of these tantalizing recipes sets the stage for a dynamic campaign aimed at tantalizing the taste buds of Spanish consumers and highlighting the versatility and quality of French potatoes.
Scheduled for broadcast starting in September, the campaign will be showcased on Canal Cocina, a leading Spanish TV channel dedicated to culinary content. Through engaging cooking demonstrations and captivating storytelling, the campaign endeavors to foster a deeper appreciation for French potatoes among Spanish audiences and inspire culinary creativity in kitchens across the Iberian Peninsula.
As Taste France Iberia 2024 unfolds, it promises to be a celebration of gastronomic excellence, cultural exchange, and the timeless allure of French potatoes. Stay tuned for more delectable updates as the campaign unfolds its culinary journey across Spain.
