India’s Britannia 50-50 has launched the ‘5050 Potazos’. It is billed as a ‘fusion’ product that brings together potato chip and biscuit. The brand undertook a nationwide consumer survey in the run up to the launch, and the product was rated by consumers as the ‘best new product’ in the snacking space, with 90 per cent of consumers giving it a ‘definitely buy’ rating.
The product launches in Assam and North East markets in July and will roll out in the rest of India in the coming months.
Vinay Subramanyam, VP Marketing, Britannia Industries, said: “Britannia 50-50 Potazos is a terrific addition to the 50-50 brand and we believe this product can source from both the biscuits market and the salted snacks market, which are the largest two categories in food in the country.”
