#AtlanticChallenge #CharityRowing #AgriculturalPhilanthropy #PotatoChips #MeningitisAwareness #JustCrisps #BrightsidesCrew #OceanAdventure #FarmingForACause
Join the daring journey of farmer Rod Adlington and the Brightsides crew as they row 4,829 kilometers across the Atlantic, supported by Just Crisps. Discover how 40,000 special edition potato chip packets, crafted at the Froggatt family farm, are contributing to the cause of fighting meningitis. Explore the unique initiative that combines adventure, charity, and the love of potatoes.
In a remarkable collaboration between land and sea, Anthony Froggatt, owner of the renowned Just Crisps and Just Oil brands, is supporting farmer Rod Adlington’s audacious attempt to row 4,829 kilometers across the Atlantic Ocean. This venture, known as the Atlantic Dash Race, aims not only to push physical limits but also to raise funds for the Get A-Head Charitable Trust and Meningitis Now.
Potato Chips for a Purpose
Froggatt, operating from the Rugeley farm of the Froggatt family, has created 40,000 special edition potato chip packets in support of Adlington and the Brightsides crew. Handmade with care, these chips come in bags adorned with unique stickers promoting awareness of the Brightsides’ cause. What sets them apart is the inclusion of a QR code, enabling direct contributions to the charitable organizations. Express&Star recently highlighted this initiative, emphasizing the generosity displayed by Froggatt and his crew.
To produce these special edition packages, approximately six tons of potatoes were utilized, showcasing the agricultural link to this charitable endeavor.
A Personal Connection
Rod Adlington, proprietor of Adlington Ltd. and an award-winning turkey farmer, embarks on this challenging journey alongside crew members Guy Minshall, Alex Perry, and Anna Williams. The team, rowing from Lanzarote to Antigua, faces the grueling Atlantic Dash Race – one of the toughest rowing competitions globally, characterized by 40-foot waves and limited sleep.
The motivation behind Adlington’s commitment to this cause is deeply personal. Having lost his son, Barney, to meningitis at the age of three, Adlington carries a poignant connection to the mission of raising awareness and funds to combat this devastating illness.
The Atlantic Challenge
The Brightsides crew is not alone in their endeavor; they race against two other teams in the 4,829-kilometer challenge. The specially-built rowing boat, named Mrs. Nelson, is their vessel through the daunting waves, with the crew enduring only 90 minutes of sleep at a time.
This formidable challenge, with a target of raising a minimum of GBP250,000 for charity, has gained substantial support from various firms, including Lodders Solicitors and Bromwich Hardy. The involvement of businesses underscores the collaborative effort to address societal issues through unique and daring initiatives.
Spreading the Cause
Distribution of the special edition potato chips has commenced, reaching independent stores, farm shops, delis, and pubs throughout the UK. The chips not only offer a tasty treat but also serve as a tangible connection to a noble cause.
In the intersection of agriculture, adventure, and philanthropy, the collaboration between Just Crisps and farmer Rod Adlington exemplifies the impact individuals and businesses can have on societal issues. The Atlantic Dash Race not only pushes physical boundaries but also raises crucial funds for meningitis research. As the Brightsides crew battles the waves, the support from various sectors symbolizes a united effort to make a positive difference in the world.
