Recently, Lay’s has announced a vodka made in part with the same potatoes used for their potato chips, making the vodka-potato connection ‘feeling’ like a new revelation.
Created in partnership with Portland, Oregon’s Eastside Distilling, Lay’s Vodka is made with a blend of Portland Potato Vodka and vodka distilled from Lay’s proprietary potatoes.
Lay’s chips are made with a variety of potatoes developed in-house by Frito-Lay food scientists. These spuds are drier and grainier than the Russets, Yukon Golds, and Red potatoes found in grocery stores, experts say.
When it comes to flavors, Lay’s has kept it simple, foregoing the temptation to create a BBQ or Sour Cream & Onion vodka, and instead opting for a straight 80-proof vodka with a ‘crisp, clean finish’.
Bottles can be picked up for USD40, as a promotional price, from a specific website. Promotional photos show that the labels are individually numbered out of a batch of just 1,300 bottles.
“For decades, Lay’s has created joy through iconic chips and delicious flavors. Now, just in time for holiday festivities, the iconic potato chip brand is transforming its signature, proprietary potatoes into a one-of-a-kind vodka,” the company representatives stated.
