Idahoan Foods joins the “Mashed in America” tour, kicking off September 2021, and running through August 2022, in order “to spread the love of potatoes” across the USA’s one mashed potato cup at a time.
Providing sports fans, concert-goers, and more with the world’s first immersive mashed potato sampling experience, the Idahoan tour will include stops at NASCAR races, NFL events, NCAA football, and basketball games, music festivals, and grocery stores across the country, according to a recent press release.
Visitors will enjoy free samples of Idahoan’s top products – Buttery Homestyle, Four Cheese, and Loaded Baked Mashed Potatoes. Additionally, guests can participate in festive potato-themed experiences, including an interactive “Mash a Potato” arcade-style game and potato cornhole. They will also have the opportunity to take their followers along on the journey by capturing a shareable selfie as a “couch potato.”
The “Mashed in America” tour will be kicking off its adventure at the NASCAR Cook Out Southern 500 at Darlington Raceway in South Carolina on September 4 and 5, with stops at additional NASCAR tracks, including Richmond International in Virginia on September 10 and Bristol Motor Speedway in Tennessee on September 16. Other exciting tour stops throughout the year include the CMA Fest in Nashville, NFL, and NCAA games, and Musikfest in Pennsylvania.
“At Idahoan Foods, we’re passionate about spreading our love of mashed potatoes,” said Wes Myer, director of Retail Marketing, Idahoan Foods. “We’re excited to invite both loyal customers and soon-to-be fans alike to enjoy free samples of Idahoan Mashed Potatoes during the Mashed in America tour.”
Idahoan starts with 100% real Idaho potatoes from local growers, and then washes, peels, boils, and mashes them like you would at home. After cooking each batch, they simply fresh-dry the mashed potatoes so they’re ready to be prepared in minutes.
