In a bold move to reimagine snack consumption, Kettle Chips has teamed up with Virgin Experiences to offer customers more than just a bag of chips. With every box purchased, customers will not only be able to enjoy crunchy Kettle Chips, but will also gain access to exciting experiences and exclusive discounts on Virgin Experiences purchases.
Beginning in mid-April, Kettle Chips will introduce a range of flavors including Lightly Salted, Sea Salt and Modena Balsamic Vinegar, Mature Cheddar and Red Onion, Sea Salt and Crushed Black Peppercorn, and Sweet Chili and Sour Cream. promotion on packaging. Whether it’s a single bag for personal enjoyment or multiple packs for sharing, every purchase opens up a world of adventure.
“Our partnership with Virgin Experiences reflects our commitment to providing our customers with the highest quality products and unforgettable moments,” a Kettle Chips spokesperson said. “By joining forces, we aim to offer a diverse range of experiences that will resonate with our adventurous consumer base.”
From adrenaline-pumping activities like swimming with sharks to serene getaways like an overnight spa stay, the collaboration caters to a wide range of interests. What’s more, customers can look forward to hourly opportunities to win vouchers, adding an element of excitement to their snacking experience.
Kettle Chips’ strategic marketing approach extends beyond on-pack advertising to include social media engagement, consumer marketing initiatives and product sampling. Using these channels, the brand aims to expand its reach and create meaningful connections with consumers.
At its core, the collaboration between Kettle Chips and Virgin Experiences is a combination of quality and adventure, offering customers a tantalizing blend of flavors and experiences to indulge in.
Kettle Chips’ partnership with Virgin Experiences marks a major milestone in the snacking industry, taking consumer engagement to new heights. Interweaving the thrill of adventure with the pleasure of a delicious snack, this collaboration embodies innovation and customer focus, setting a precedent for future brand alliances in the industry.
