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Discover how Royal HZPC Group B.V., a leading potato breeder, achieved a substantial increase in sales, with a focus on Asia and America. Dive into the latest data from the 2022–2023 fiscal year, exploring the factors behind their success, their strategic investments in research, and their commitment to sustainable farming practices.
In a groundbreaking turn of events, Royal HZPC Group B.V., the prominent potato breeder, has recently reported a remarkable surge in sales for the 2022–2023 fiscal year. This surge, soaring from EUR350m to EUR420m, signifies not only a financial triumph but also a testament to the global demand for their high-quality seed potatoes. A key highlight of this growth has been the exponential rise in sales in Asia and America, clearly indicating a growing appetite for their products in these regions.
According to Gerard Backx, the CEO of Royal HZPC Group B.V., this significant increase in volume is attributed to higher selling prices driven by elevated transport costs. The company’s strategic approach of delivering seed potatoes directly to the country of destination has played a pivotal role in this expansion, with a substantial portion of the growth occurring outside Europe.
Intriguingly, this success story is not solely confined to financial gains. Royal HZPC Group B.V. is also directing its efforts towards sustainable agriculture, investing heavily in research and development. By allocating resources to innovative business systems and reviewing internal processes, the company aims to enhance its operational efficiency significantly. Moreover, their focus on research endeavors aims to yield new potato varieties capable of thriving with minimal chemical inputs and water, ensuring good yields even in challenging conditions.
Gerard Backx highlighted, “By investing in research, we can develop new potato varieties that contribute to a sustainable and liveable future. These varieties can thrive with much less chemicals and water and provide good yields even under challenging conditions.”
In light of the data from the 2022–2023 fiscal year, it’s evident that Royal HZPC Group B.V.’s growth is not just a testament to their business acumen but also their commitment to a greener and more sustainable planet. Their trajectory toward eco-friendly farming practices aligns with the global shift towards environmentally conscious agriculture.
Royal HZPC Group B.V.’s impressive surge in sales mirrors the evolving landscape of agriculture, showcasing the increasing global demand for high-quality, sustainable produce. Their strategic focus on Asia and America, coupled with investments in research, exemplifies a forward-thinking approach that not only benefits their business but also contributes to a more environmentally friendly agricultural sector. As farmers, agronomists, agricultural engineers, and scientists, embracing such sustainable practices is not just a choice but a necessity for a thriving future.
