MSCHF, a Brooklyn-based art collective that is known to make bold social statements using products, artwork, photography, and social media, released an extremely limited edition of horse meat, maggot cheese, or poison blowfish potato chips flavors.
The idea for these new potato chips came when the brand wanted to highlight the government and the ways it stops people from eating certain things. Even though in the United States of America, horse meat, maggot cheese, and poison blowfish are all illegal to eat, the chips are still 100% legal, the company promises.
Based on the MSCHF’s representatives, the project is also meant to highlight the damaging environmental effect of raising animals for meat consumption.
“Chips can be flavored to taste like anything. So why do all these chip companies have no imagination and keep making flavors that we can easily eat in real life? We wanted to expand the palate and give people a taste that they will never experience anywhere else,” says Dan Greenberg, Chief Revenue Officer of MSCHF, the art collective behind the ‘illegal’ chips.
Albeit the flavors, the ‘Illegal’ chips don’t contain any meat products. The horse meat and fugu flavors are vegan, and casu marzu is vegetarian.
