EarthFresh Farms Celebrates Growth in Organic Potatoes at Upcoming Organic Produce Summit
EarthFresh Farms is gearing up to celebrate the impressive growth of the organic potato category at the upcoming Organic Produce Summit in Monterey, California, from July 10-11. The company has observed significant consumer preference for organic potatoes, which continues to drive steady consumption growth across the United States.
Shilo Sammy, director of consumer insights for EarthFresh, highlighted that the year-to-date growth in organic potato consumption nationally is 4%, with the Northeast experiencing an even more robust growth rate of 10%. The loyalty of health-conscious organic shoppers is a critical factor contributing to this trend.
Recognizing the importance of meeting the demands of these dedicated consumers, EarthFresh is committed to providing retailers with a comprehensive, year-round organic program. This commitment ensures a consistent supply of quality organic products, catering to the preferences of organic shoppers and fostering consumer loyalty.
Key organic potato segments driving growth in 2024, which EarthFresh will showcase at the summit, include:
- Organic Baby Potatoes: The fastest-growing segment at 16% growth, these quick-cooking, bite-sized potatoes are highly popular.
- Organic Microwavable Baby Potatoes: Offering a convenient option for time-starved consumers, these potatoes are ready in just 5 to 6 minutes and come at an attractive promotional price point.
- Organic Fingerlings: A specialty item known for its unique nutty umami flavor, adding a gourmet touch to any dish.
- Organic Yellow Potatoes: The most versatile organic potato variety, accounting for over 33% of the growth in the organic potato category.
- Organic Sweet Potatoes: Showing 9% growth nationally and an impressive 19% growth in the Northeast.
At the summit, EarthFresh aims to strengthen retailer relationships by showcasing its full year-round organic program and leveraging key consumer insights through Nielsen data. This data-driven approach helps retailers build effective organic strategies tailored to their customers’ needs.
Additionally, EarthFresh has significantly expanded its organic creamer supply plan, with the new crop starting in June. This expansion ensures exceptional quality and allows retailers to feature a strong organic program to meet growing consumer demand.
