Strategic Move Strengthens Position in Potato Industry
Dutch Dream Group (DDG) has successfully guided its client, The Potato Company (TPC), through the sales process to agricultural cooperative Agrico, marking a significant milestone in the potato industry.
Founded nearly 20 years ago by Gaby Stet, TPC has established an extensive distribution network spanning over 60 countries. With a focus on developing new potato varieties, TPC has rapidly grown, producing and distributing both proprietary and open varieties. DDG has been instrumental in supporting TPC’s growth trajectory over the past 5 to 6 years, providing guidance on various development and financing initiatives. The acquisition by market leader Agrico represents a culmination of efforts for both entrepreneurs and DDG.
About Agrico
Agrico, a well-established name in the sector, requires little introduction as a global leader in supplying robust potato varieties tailored to local markets and conditions. The acquisition of TPC signifies a strategic move for Agrico, expanding its acreage to meet growing demand amidst a shrinking seed potato market in Western Europe.
“This acquisition contributes to Agrico’s growth objectives in a declining seed potato market in Western Europe. It allows us to further concentrate on the distribution and development of proprietary varieties. Additionally, TPC’s distribution network spanning over 60 countries is an excellent complement to our sales channels.” – Mark Zuidhof, CEO of Agrico.
The Transaction Overview
Following years of strategic collaboration, the acquisition represents a logical progression for both parties. Zuidhof and Stet are confident that the acquisition will be mutually beneficial, providing growers with enhanced profitability while driving growth and development for both Agrico and TPC.
“I am proud of the progress we have made in nearly 20 years and look forward to continuing to grow and professionalize alongside Agrico. As a second distribution channel within the Agrico Group, TPC will expand its international activities further. For our growers, we can continue to ensure profitability through Agrico, while maintaining visibility in the market under the TPC brand.” – Gaby Stet, Founder of TPC.
The acquisition underscores DDG’s commitment to facilitating strategic partnerships and driving growth opportunities within the agricultural sector.
