Oud-Beijerland, October 1, 2023 – PotatoNext, the forward-thinking cooperative born from Agrico, Nedato, and Leo de Kock, is embarking on a promising vision for the future of the consumable potato industry.
With a strong emphasis on certifications such as Global Gap, the “Better For” program for Albert Heijn, and Planet Proof, PotatoNext aims to provide better support to its growers, relieve them of burdens, and expand their knowledge. This merger enables the cooperative to take significant steps in certifications and establish more intensive collaborations with stakeholders.
The cooperative focuses on maximizing the value of consumable potatoes with a strong commitment to reducing waste throughout the potato chain, from grower to customer. Growers can confidently look forward to a future where PotatoNext is dedicated to sustainable, profitable cultivation and optimal valorization of consumable potatoes.
With a balanced selection of varieties, particularly targeting Next Generation and robust types, PotatoNext is poised to set the industry standard for quality and sustainability.
We are delighted with the recent formation of the new board of Coöperatie PotatoNext U.A., comprising the following members: Vincent Coolbergen, Jan van den Hoek, Frans Meerse, and Paul Versluijs.
Gertjan van Dueren den Hollander, Chairman, said, “We are very pleased with the launch of PotatoNext and expect this step to make a serious contribution to the continuity and profitability of table potato cultivation among our affiliated growers. We look forward to the future with confidence.”
Jan Bijleveld and Mariska Werring, PotatoNext’s Directors, expressed, “We are excited about this new phase with PotatoNext. The continuity of our production locations is crucial for our growers and partners. We will collaborate closely with our customers, partners, and suppliers to carefully plan the move from Purmerend to Oud-Beijerland without jeopardizing production.”
As the largest consumable potato cooperative in the Netherlands, PotatoNext is exploring new opportunities to market related crops and optimize byproducts into innovative products.
PotatoNext’s vision to become a more data-driven organization promises a future where innovation and efficiency go hand in hand.
About PotatoNext:
Coöperatie PotatoNext U.A. is a dynamic cooperative formed by approximately 200 dedicated consumable potato growers, with a collective agricultural area of approximately 3200 hectares. The cooperative conducts its trading activities through PotatoNext B.V. and its packaging activities through PotatoNext Processing B.V.
With a wide range of expertise and experience in the potato sector, PotatoNext is a leading player in the fields of potato cultivation, production, and distribution. Our cooperative strives to deliver high-quality potatoes to various market segments, including retail, foodservice, export, hospitality, and the processing industry.
PotatoNext offers an extensive range of consumable potato varieties, carefully cultivated and selected by our members, to meet the diverse requirements and needs of our customers. With our in-depth knowledge of the potato market and our commitment to quality, we consistently deliver products that meet the highest standards.
Editor’s Note:
For any inquiries, please contact:
- PotatoNext B.V. | Jan Bijleveld and/or Mariska Werring (0299-420975/0186-645945)
- Coöperatie PotatoNext U.A. | Gertjan van Dueren den Hollander (06-54278469)
