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In a flavorful celebration of craftsmanship and innovation, Burts Snacks has unveiled a revamped look for its iconic Guinness line of hand-cooked potato chips. Partnering with the renowned Irish stout brewer Guinness, Burts Snacks has blended Guinness’ rich flavors with premium potatoes, resulting in the ultimate thick-cut, crunchy snack. Let’s delve into the delectable world of Guinness Hand-Cooked Potato Chips and explore the success story behind this mouthwatering partnership.
Burts Snacks, in collaboration with Guinness, has introduced a fresh twist to its classic hand-cooked potato chips line. The partnership, which began in 2012, has proven to be a flavor-filled success story, with Guinness and Guinness & Chilli potato chips becoming favorites among snack enthusiasts. These delectable treats have not only captured the essence of Guinness’ dark and rich stout but have also become a staple choice, especially during the spirited St. Patrick’s Day celebrations.
According to the latest data, the Guinness flavor potato chips have garnered immense popularity, raking in a staggering revenue of GBP 3.3 million from January 2019 to December 2022. This remarkable achievement translates into a total of 462,227 cases of both flavors sold, showcasing the unwavering demand for this unique snack.
Building on this success, Burts Snacks has unveiled a fresh packaging design, aligning it with the company’s updated brand identity in 2022. The redesigned packages not only pay homage to Guinness’ distinctive flavor but also reflect Burts’ commitment to innovation and quality.
Available in two tantalizing variants – Guinness (in 40g and 150g portions) and Guinness & Chilli (150g) – these chips are set to hit the shelves during the summer at Aldi and other select retail outlets. The limited-time availability at Aldi, as part of its “When It’s Gone, It’s Gone” promotion, adds an element of exclusivity to these delectable treats. Additionally, they can be conveniently purchased online at premiumcrisps.co.uk, ensuring that snack enthusiasts can indulge in the Guinness experience from the comfort of their homes.
Declan Hassett, Senior Licensing Manager at Diageo, expressed his enthusiasm about the partnership’s evolution, highlighting the unique blend of expertise and craftsmanship embodied in the Guinness flavor potato chips. The harmonious fusion of Guinness’ legacy and Burts’ innovation has set these chips apart, creating a niche market for discerning consumers.
Burts Snacks’ CEO, Dave McNulty, emphasized the company’s dedication to customer satisfaction through this rebranding endeavor. By integrating the new Guinness packaging seamlessly into their existing product range, Burts Snacks aims to maintain its connection with the market while ensuring steady growth in the upcoming quarters.
The revamped Guinness Hand-Cooked Potato Chips by Burts Snacks stand as a testament to the power of collaboration and innovation in the world of snacks. The delectable marriage of Guinness’ rich, distinctive flavors with Burts’ premium potatoes has not only delighted taste buds but has also carved a unique niche in the competitive snack industry. As these enticing chips grace the shelves, they invite consumers, farmers, agronomists, agricultural engineers, farm owners, and scientists alike to savor a flavorful experience that embodies the essence of craftsmanship and culinary excellence.
