Pennsylvania-based Herr’s will launch Flavored by Philly, a line of Philadelphia-inspired chips determined by the snack company’s fans. In this respect, Herr’s is asking their local fans to help decide what Philadelphia-inspired flavor should be made for their Flavored by Philly line of chips.
Now through December 6, fans can submit a flavor idea for a chance to see their chip flavor in stores all over the Philadelphia area for a chance to win USD10,000, a year’s supply of Herr’s, and a USD10,000 donation to a Philadelphia nonprofit of their choice.
According to Ed Herr, Herr’s chairman, and CEO, Philadelphians are passionate about three things: their sports teams, their community, and good food.
“For 75 years Herr’s has made Philadelphians’ preferred snack foods, and we are proud to be surrounded by many other signature Philly foods. With the launch of our Flavored by Philly chips, we are allowing our fans to blend Philadelphia-inspired flavors with their favorite hometown chip, and also share in our legacy to give back to the local community,” Ed Herr added.
Following the flavor contest entry period, Ed Herr will be joined by former Philadelphia Eagles wide receiver Mike Quick and Star Fusion’s celebrity chef Darlene Jones to judge and narrow down the entries to three flavor finalists.
The three crowdsourced chip flavor finalists will be announced in early summer 2022. Fans will have the opportunity to try all three flavors and vote for their favorite to determine the winning Philadelphia-inspired chip flavor.
