The 2024 potato season has started unusually early, with strong crop growth driven by favorable weather conditions. “We’re actually too early,” says commission agent Jaap Eerland, noting that while current supply is moving, a significant influx is expected nationwide. “With recent rainfall and sunshine, potatoes are growing rapidly. Everyone is early this year, and we’ll feel the impact soon.”
Price Trends Reflect Market Glut
Morning auction prices for early varieties were modest:
- Doré & Musica: €0.60–0.65/kg
- Frieslanders: €0.57–0.65/kg
- Eigenheimer: ~€1.00/kg
- Bildstar: €0.86/kg
- Seed potatoes (“bonken”): €0.90/kg
Eerland, who sources potatoes for wholesalers, observes, “Prices have already dropped significantly.” The market is further strained by abundant old-stock potatoes, which packers prefer due to their steep discount (~€0.20/kg). German imports at minimal prices and delayed demand from the French fry industry exacerbate the situation.
Global Context: Oversupply Concerns
According to the World Potato Congress (2024), global potato production is projected to rise by 4.2% year-on-year, with Europe seeing a 6% increase in early yields. However, Eurostat reports a 12% decline in fresh potato prices compared to 2023, attributed to high carryover stocks and reduced processing demand.
Farmers’ Dilemma: Growth vs. Demand
With crops thriving and haulm likely to be desiccated within weeks, the lack of uptake is concerning. Rabobank’s Agri-Commodity Outlook warns that without a demand surge, prices may fall further, urging farmers to explore alternative markets or storage strategies.
Navigating the Uncertainty
While the early harvest promises high yields, the imbalance between supply and demand calls for cautious optimism. Farmers should monitor market signals, consider staggered sales, and engage with cooperatives to mitigate price risks.
