News PepsiCo’s Potato Guardians: Ensuring Quality from Farm to Table in Colombia

PepsiCo’s Potato Guardians: Ensuring Quality from Farm to Table in Colombia

In a heartwarming gesture of dedication to quality, PepsiCo Latinoamérica closes the week from a rather unique location: a hotel with a twist, nestled in the heart of Colombia. This isn’t just any hotel, though; it’s a sanctuary for one of the company’s most prized possessions – their potatoes.

Dubbed as “The Warehouse Where Our Delicious Potatoes Sleep,” this innovative facility ensures that every spud under PepsiCo’s care rests comfortably and securely, shielded from the external elements. Temperature and humidity are meticulously monitored and controlled, creating the perfect environment for these culinary treasures to thrive.

But what’s the purpose behind this unconventional accommodation? It’s all about safeguarding the impeccable quality that PepsiCo’s brand, Margarita, is renowned for. By meticulously overseeing every aspect of the potato’s journey, from cultivation to storage, PepsiCo’s agricultural team emerges as the unsung heroes, ensuring that only the finest produce graces the tables of consumers.

The sentiment of gratitude reverberates through PepsiCo’s message as they extend a heartfelt thank you to their agricultural team, acknowledging them as the authentic guardians of the unparalleled quality that defines their products. It’s not just about potatoes; it’s about a commitment to excellence that resonates from the fields to the dining experience, ensuring that each bite tells a story of dedication and care.

As PepsiCo embraces a #pepsicopositive ethos, their efforts to prioritize quality and sustainability echo loudly, setting a precedent for responsible agricultural practices in the industry. So, the next time you savor a bag of Margarita chips or enjoy a side of crispy fries, remember the journey these potatoes undertook, guarded by a team dedicated to excellence, and let each bite be a testament to their unwavering commitment.

Viktor Kovalev CEO
POTATOES NEWS Viktor Kovalev is the founder of Potatoes.News and the creator of the International Potato Tour (IPT) — a global multimedia project that connects potato farmers, processors, researchers, and agribusiness companies across more than 20 countries. Viktor writes about potato production, processing technologies, storage, seed breeding, export markets, innovations, and sustainable agriculture. His work combines journalism, field research, and video storytelling, giving readers and viewers a unique perspective on the global potato industry. Areas of expertise: Global potato market trends Seed potato production and certification Potato processing (chips, flakes, fries, starch) Smart farming and agri-technologies Storage, logistics, and export Interviews and field reports from leading producers

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