News Moss Farms

Moss Farms

A Story of Love and Hard Work

Wife: Jann Moss

Children: Our lives have been blessed with four wonderful children: Ryan, Mandi, Lana, and Becky. They, in turn, have given us the joy of 11 grandchildren and 5 great-grandchildren.

Hometown: Jann and I grew up together on a small, picturesque farm in Northern Utah. It was there that we learned the value of hard work, growing beets for the Utah-Idaho Sugar Company, potatoes for Clover Club Chips, peas and beans for DelMonte, and onions for the Utah Onion Co.

Pride in Farming: The pride I feel in being a farmer runs deep. We always dreamed of expanding our farm, but residential development in our area limited our opportunities. So, we packed up and moved to Idaho, a land of abundant possibilities. That was 40 years ago, and we haven’t looked back since.

Today, Idaho is our Home Sweet Home. Our son Ryan now expertly manages the day-to-day operations of the farm, giving Jann and me a chance to slow down and savor the fruits of our labor. This year is particularly special for us, as we celebrate our 50th wedding anniversary.

Reflecting on these fifty years, I see a life rich with the rewards of growing not only potatoes but also a loving family. We’ve cultivated deep friendships and built meaningful relationships with so many wonderful people across the state. It’s been a journey of growth, love, and connection, woven into the very fabric of Idaho’s farming community.

Viktor Kovalev CEO
POTATOES NEWS Viktor Kovalev is the founder of Potatoes.News and the creator of the International Potato Tour (IPT) — a global multimedia project that connects potato farmers, processors, researchers, and agribusiness companies across more than 20 countries. Viktor writes about potato production, processing technologies, storage, seed breeding, export markets, innovations, and sustainable agriculture. His work combines journalism, field research, and video storytelling, giving readers and viewers a unique perspective on the global potato industry. Areas of expertise: Global potato market trends Seed potato production and certification Potato processing (chips, flakes, fries, starch) Smart farming and agri-technologies Storage, logistics, and export Interviews and field reports from leading producers

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