From rebranding to renewed vision — Patatas Meléndez celebrates an unforgettable edition of Fruit Attraction with the launch of its new identity
Three days. Countless connections. One powerful transformation.
As Fruit Attraction 2025 comes to a close, Patatas Meléndez reflects on a landmark edition — one that not only showcased innovation across the fresh produce sector, but also marked the official launch of its new identity: La Buena Patata.
A New Name for a New Chapter
Months of preparation and strategic planning culminated in the public unveiling of La Buena Patata, the bold new brand that represents the evolution and future vision of Patatas Meléndez S.L. Far more than a rebrand, it is a statement of values: quality, transparency, and a deep connection to both consumers and growers.
The stand buzzed with excitement as industry professionals, partners, and curious visitors engaged with the new concept — confirming that the shift resonated with both heart and market.
Gratitude and Momentum
A heartfelt thank-you goes out to the entire team behind this successful presentation. From logistics to communications, from branding to product showcase — each detail contributed to a standout presence at one of the sector’s most important trade events.
Equally important was the engagement of attendees, whose curiosity and enthusiasm validated the months of hard work. Their warm reception is the best possible encouragement to move forward with confidence.
A Visit That Inspires
Among the many highlights was the visit of Jose Miñones, President of Mercasa. His presence at the booth and the enriching exchange of ideas offered valuable momentum for the company’s new phase. “Conversations like this,” said the team, “are fuel for our vision.”
The Road Ahead
With the fair behind us and renewed energy in hand, the team at La Buena Patata returns home ready to build on what has begun — guided by clarity of purpose and the ambition to lead the sector into its next chapter.
