Since April 2022, the campaign “Potatoes, prepare to be surprised – Europe’s favourite since 1536” has been encouraging millennials to re-discover fresh potatoes and to include them in their daily life. The message was clear: potatoes fit in a modern, healthy and sustainable lifestyle because they are a tasty, versatile and have good nutritional and health benefits!
Three years after the launching of the joint campaign, which was co-financed by the European Commission under the EU Promotion policy, it’s time to say au revoir…
But don’t worry, a continuation campaign for the period 2023-2025 has been approved by the EU Commission. This won’t be the end of the #potatosurprises journey; new recipes, materials and activations are on their way. Stay tuned!
Our campaign in a nutshell:
🥔 300 potato recipes
🥔 Materials in 7 languages
🥔 Activations with influencers in 3 countries
🥔 +500,000 website views
